---
bcp_version: "0.8"
file_type: anti_ai
parent: https://registry.brandcontextprotocol.dev/therabody-ca22efbf/.well-known/brand.md
last_updated: 2026-09-02
---

# Anti-AI Voice

Apply the community baseline and every brand addition below before generating or approving copy. Prefer plain, specific, confident sentences.

```yaml
community_reference:
  - url: "https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md"
    rationale: "Encoded Brands maintains a live baseline of common machine-written language patterns."

brand_additions:
  - type: structure
    pattern: "em dashes used as a default sentence hinge"
    rationale: "They create a polished model cadence instead of plain brand speech."
    example: "A better platform — built for everyone — starts here."
  - type: phrase
    pattern: "hollow announcement enthusiasm"
    rationale: "Phrases such as “thrilled,” “excited to announce,” and “we can’t wait” replace information with synthetic emotion."
    example: "We’re thrilled to announce an exciting new chapter."
  - type: closer
    pattern: "generic invitation closers"
    rationale: "Closers such as “experience everything we have to offer” and “join our growing community” say nothing specific."
    example: "Join our growing community and experience everything we have to offer."
  - type: word
    pattern: "revolutionize, unlock, leverage, game-changing, seamless, premium, cutting-edge"
    rationale: "These are generic marketing shortcuts. Replace each with the concrete feature, decision, or outcome."
    example: "Unlock a seamless, game-changing creator experience."
  - type: structure
    pattern: "parallel construction as filler (not just X but Y, from X to Y, whether X or Y)"
    rationale: "Two-beat escalations that sound comprehensive but rarely carry real contrast or range. Models overuse them to simulate depth."
    example: "Not just a tool, but a movement. From startups to enterprises."
  - type: structure
    pattern: "negation-then-correction (it's not about X, it's about Y)"
    rationale: "A structure where the negation is filler. The correction is the point; the setup is padding that models lean on."
    example: "It's not about features, it's about outcomes."
  - type: phrase
    pattern: "filler transitions (at the end of the day, let that sink in)"
    rationale: "Throat-clearing idioms that add no information before the actual point. If the point is strong, it stands alone."
    example: "At the end of the day, let that sink in."
  - type: word
    pattern: "used car salesman"
    rationale: "This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there."
    example: "Generic copy using “used car salesman” without proof or specificity."
  - type: word
    pattern: "elite athletes only"
    rationale: "This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there."
    example: "Generic copy using “elite athletes only” without proof or specificity."
  - type: word
    pattern: "proven to cure"
    rationale: "This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there."
    example: "Generic copy using “proven to cure” without proof or specificity."
```