---
bcp_version: "0.8"
file_type: claims
parent: https://registry.brandcontextprotocol.dev/visa-f26a1c9f/.well-known/brand.md
last_updated: 2026-09-04
---

# Claims

This is a public-source demonstration, not a list of claims approved by Visa. Every claim below remains subject to Visa brand and legal review before use in advertising, sales, regulated communications, or other consequential contexts.

## Requires caveat or owner approval

```yaml
requires_caveat:
  - claim: "Everywhere You Want to Be"
    tier: core
    proof_status: requires_caveat
    owner: null
    validity_window:
      valid_from: 2025-02-27
      valid_until: null
    source_hash: null
    exact_text: true
    approved_language: "Everywhere You Want to Be"
    caveat: "Visa described this as an iconic brand platform in January 2026, following its February 2025 relaunch. Confirm campaign and market usage with Visa before deployment."
    source_url: "https://corporate.visa.com/en/sites/visa-perspectives/newsroom/visa-milano-cortina-2026-us-brand-campaign.html"

  - claim: "To uplift everyone, everywhere by being the best way to pay and be paid."
    tier: core
    proof_status: requires_caveat
    owner: null
    validity_window:
      valid_from: null
      valid_until: null
    source_hash: null
    exact_text: true
    approved_language: "To uplift everyone, everywhere by being the best way to pay and be paid."
    caveat: "Use as Visa's stated corporate purpose. Confirm capitalization and surrounding copy for the intended market."
    source_url: "https://corporate.visa.com/en/about-visa.html"

  - claim: "Visa is a trusted network and world leader in digital payments."
    tier: core
    proof_status: requires_caveat
    owner: null
    validity_window:
      valid_from: null
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Attribute or closely track Visa's current corporate description; do not expand it into unsupported market-share or superiority claims."
    source_url: "https://corporate.visa.com/en/about-visa.html"

  - claim: "Visa operates in more than 200 countries and territories."
    tier: core
    proof_status: requires_caveat
    owner: null
    validity_window:
      valid_from: 2025-09-30
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Keep the 'more than' qualifier and cite a current Visa source."
    source_url: "https://corporate.visa.com/en/about-visa.html"

  - claim: "During fiscal 2025, 329 billion payments and cash transactions with Visa's brand were processed by Visa or other networks, an average of 901 million transactions per day."
    tier: core
    proof_status: requires_caveat
    owner: null
    validity_window:
      valid_from: 2024-10-01
      valid_until: 2025-09-30
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Always say fiscal 2025, retain 'Visa or other networks,' and do not imply that Visa itself processed all 329 billion; Visa reported 258 billion processed by Visa."
    source_url: "https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm"

  - claim: "During fiscal 2025, Visa's total payments and cash volume was $17 trillion."
    tier: core
    proof_status: requires_caveat
    owner: null
    validity_window:
      valid_from: 2024-10-01
      valid_until: 2025-09-30
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "State fiscal 2025 and 'payments and cash volume.' Do not say Visa moved or earned $17 trillion."
    source_url: "https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm"

  - claim: "During fiscal 2025, Visa had nearly 5 billion payment credentials available for use at more than 175 million merchant locations worldwide."
    tier: core
    proof_status: requires_caveat
    owner: null
    validity_window:
      valid_from: 2024-10-01
      valid_until: 2025-09-30
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Retain 'nearly,' 'more than,' the fiscal period, and the fact that credentials are issued Visa card accounts."
    source_url: "https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm"

  - claim: "Visa's Zero Liability Policy protects eligible cardholders from unauthorized charges."
    tier: core
    proof_status: requires_caveat
    owner: null
    validity_window:
      valid_from: null
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "State the published exclusions and direct cardholders to their issuer. The policy does not apply to certain commercial card and anonymous prepaid transactions or transactions not processed by Visa; issuer investigation and other restrictions may apply."
    source_url: "https://www.visa.com/en-us/personal/security/zero-liability-policy"
```

## Forbidden formulations

```yaml
forbidden:
  - claim: "This is an official or Visa-approved BCP."
    tier: core
    proof_status: forbidden
    owner: null
    validity_window:
      valid_from: 2026-09-04
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    reason: "This record was assembled by Encoded Brands from public sources and has not been reviewed or approved by Visa."

  - claim: "Visa processed all 329 billion Visa-branded transactions in FY2025."
    tier: core
    proof_status: forbidden
    owner: null
    validity_window:
      valid_from: 2024-10-01
      valid_until: 2025-09-30
    source_hash: null
    exact_text: false
    approved_language: null
    reason: "Visa's filing says those transactions were processed by Visa or other networks; 258 billion were processed by Visa."

  - claim: "Visa moved or earned $17 trillion in FY2025."
    tier: core
    proof_status: forbidden
    owner: null
    validity_window:
      valid_from: 2024-10-01
      valid_until: 2025-09-30
    source_hash: null
    exact_text: false
    approved_language: null
    reason: "The filing reports total payments and cash volume, not Visa revenue or funds owned by Visa."

  - claim: "Visa's FY2025 operational scale metrics were all externally audited."
    tier: core
    proof_status: forbidden
    owner: null
    validity_window:
      valid_from: 2024-10-01
      valid_until: 2025-09-30
    source_hash: null
    exact_text: false
    approved_language: null
    reason: "An SEC-filed annual report does not by itself prove that each non-financial operational metric was separately audited."

  - claim: "Visa issues the card, sets the account terms, or decides every dispute."
    tier: core
    proof_status: forbidden
    owner: null
    validity_window:
      valid_from: null
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    reason: "Visa's financial-institution clients issue credentials and the issuing bank makes account and chargeback decisions."

  - claim: "Visa guarantees that an account, transaction, credential, or system is completely secure or fraud-free."
    tier: core
    proof_status: forbidden
    owner: null
    validity_window:
      valid_from: null
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    reason: "Visa describes layered security and risk management, not zero risk."
```