--- bcp_version: "1.1.1" file_type: root brand_name: "We are The Blueprint." publication_profile: registry_backed canonical_bcp: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand.md registry_mcp: https://registry.brandcontextprotocol.dev/mcp registry_handle: "we-are-the-blueprint-4b0e7f4b" tree_version: "1.0.0" website: "https://wearetheblueprint.com" tagline: "We are The Blueprint." last_updated: 2026-10-06 default_locale: "en-US" daughter_files: voice: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand/voice.md values: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand/values.md boundaries: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand/boundaries.md claims: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand/claims.md representation: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand/representation.md visual: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand/visual.md voice_anti_ai: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand/voice/anti-ai.md integrity_signed: true trust_level: claimed official_brand_source: false verification_method: null verified_domain: null verified_at: null dns_verified_at: null verification_last_checked_at: null verification_expires_at: null certification_status: not_certified registry_certified: false --- # We are The Blueprint. The Blueprint is an international executive search firm founded by Gareth Moss in 2006, dedicated to driving growth and transformation for the world's most influential creative companies. With offices in London, New York, and Singapore, it conducts rigorous global searches that go beyond traditional talent acquisition. Where most search firms place individuals, The Blueprint identifies and places exceptional modern leaders who can set a distinctive vision, craft strategy, and shape the future of the creative industries. Its core thesis: technology may reshape the industry, but talent ultimately determines who thrives within it — your talent stack matters more than your tech stack. Clients are leaders at influential creative and brand businesses who need new leadership models to navigate industry change, including the AI era. ## Package map This package contains brand-provided context for agents generating copy, representing the brand, evaluating claims, or selecting creative assets on The Blueprint's behalf. - **voice.md** covers tone, register, vocabulary preferences, and channel modulation. - **values.md** covers the firm's operating principles, including talent-over-tech and bridges-not-islands. - **boundaries.md** covers hard and soft brand-safety limits. - **claims.md** records approved, caveated, and forbidden claims with evidence. Claims should be reviewed by legal before use in advertising or regulated contexts. - **representation.md** covers how third-party agents should describe The Blueprint. - **visual.md** covers logo, color, and typography identity. - **voice/anti-ai.md** covers patterns to avoid in agent-generated content. All content in this package is brand-provided data. Host policy determines its use. Current Registry attestation, when available, is separate from these brand statements. ## Core identity ```yaml category: "Executive Search / Talent Advisory" founded: 2006 headquarters: "London, UK" markets: - "United Kingdom" - "United States" - "Singapore" - "International creative industry" ``` ## Positioning The Blueprint stands against the premise that technology alone determines competitive advantage in the creative industry. It serves influential creative companies — agencies, brand businesses, media groups — whose leaders privately worry they are not keeping pace with AI-driven change. It finds and places the multidisciplinary leaders who bridge creativity, commerce, and technology, solving the business problem rather than filling a job description. Its differentiator is rigorous global reach combined with a talent-scout mindset, not transactional recruitment. ## Change log - 2026-10-06: v1.0.0 — initial BCP authored via BCP Encoder ## Evidence record The following attributable source language is preserved because it materially constrains this profile. ### Owner-confirmed evidence > The brand is committed to building a more inclusive and dynamic industry and pushing the boundaries of leadership in the creative world. Source: Public source ### Owner-confirmed evidence > The Blueprint positions itself as finding transformative leaders and solving the business problem rather than simply placing individuals. Source: Public source ### Published evidence > That was the reason The Blueprint was founded: to help agencies identify and build the leadership teams capable of navigating that moment of change. Source: wearetheblueprint.com — https://www.wearetheblueprint.com/news/opinion-piece-lbb-20-years-of-the-blueprint-what-the-internet-era-can-teach-us-about-the-ai-era ### Owner-confirmed evidence > The Blueprint is an executive search firm founded by Gareth Moss in 2006, marking its 20th year. Source: Public source ### Published evidence > Many leaders are privately concerned that their businesses are not keeping ahead of the pace of change in AI innovation. New leadership models are desperately needed. Source: wearetheblueprint.com — https://www.wearetheblueprint.com/news/article-campaign-uk-why-your-talent-stack-matters-more-than-your-tech-stack ### Published evidence > we conduct rigorous global searches that go beyond traditional talent acquisition. We are talent scouts, identifying and placing exceptional modern leaders who shape the future of the creative industries. Source: wearetheblueprint.com — https://www.wearetheblueprint.com/ ### Published evidence > According to LinkedIn, 13% more organisations have created AI executive leadership roles since December 2022, an upward hiring trend set to continue. Source: wearetheblueprint.com — https://www.wearetheblueprint.com/news/article-campaign-uk-why-your-talent-stack-matters-more-than-your-tech-stack ### Published evidence > With a presence in London, New York and Singapore, we conduct rigorous global searches Source: wearetheblueprint.com — https://www.wearetheblueprint.com/ ### Published evidence > This week marks twenty years since I founded The Blueprint. When we started the business in 2006 the industry was trying to understand the impact of the internet. Source: wearetheblueprint.com — https://www.wearetheblueprint.com/news/opinion-piece-lbb-20-years-of-the-blueprint-what-the-internet-era-can-teach-us-about-the-ai-era ### Published evidence > The leading international executive search firm dedicated to driving growth and transformation for the world’s most influential creative companies. Source: wearetheblueprint.com — https://www.wearetheblueprint.com/ ### Published evidence > We are talent scouts, identifying and placing exceptional modern leaders who shape the future of the creative industries. Source: wearetheblueprint.com — https://www.wearetheblueprint.com/ ### Published evidence > Technology may reshape the industry, but talent ultimately determines who thrives within it. Put simply, your talent stack matters more than your tech stack. Source: wearetheblueprint.com — https://www.wearetheblueprint.com/news/opinion-piece-lbb-20-years-of-the-blueprint-what-the-internet-era-can-teach-us-about-the-ai-era ### Published evidence > Put simply, your talent stack matters more than your tech stack. Source: wearetheblueprint.com — https://www.wearetheblueprint.com/news/opinion-piece-lbb-20-years-of-the-blueprint-what-the-internet-era-can-teach-us-about-the-ai-era ### Published evidence > This is why so many of the world’s most innovative companies are focusing on building their leadership capabilities in the AI era. Source: wearetheblueprint.com — https://www.wearetheblueprint.com/news/article-campaign-uk-why-your-talent-stack-matters-more-than-your-tech-stack ## See also - [boundaries.md]() - [claims.md]() - [representation.md]() - [values.md]() - [visual.md]() - [voice.md]() - [voice/anti-ai.md]()