--- bcp_version: "1.1.1" file_type: claims parent: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand.md last_updated: 2026-10-06 --- # Claims All marketing claims The Blueprint is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file. > **Legal review notice:** Claim entries below are compiled from available first-party and owner-confirmed evidence. Proof status records evidence and owner-confirmation state only. It does not constitute legal advice or automatic legal approval. All claims — especially superlatives, comparative statements, and commitment assertions — should be reviewed by legal or the accountable brand owner before use in advertising, packaging, sales, regulated, or comparative contexts. --- ## Approved at launch ```yaml approved_at_launch: - claim: > The Blueprint has a physical presence in three cities: London, New York, and Singapore. tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2026-10-06 valid_until: null source_hash: "58d95ebeedda441e10816de25b248588a995377f05e904844ace71d5304e63c4" exact_text: true approved_language: "With a presence in London, New York and Singapore, we conduct rigorous global searches that go beyond traditional talent acquisition." evidence: "First-party website homepage, wearetheblueprint.com, retrieved 2026-10-06." - claim: > The Blueprint runs an editorial interview series called 'Truth About Talent: AI' featuring senior creative industry leaders discussing AI and creativity. tier: default proof_status: approved owner: "[gap]" validity_window: valid_from: 2026-10-06 valid_until: null source_hash: "a2b1a8215851032d8f9fc7fae80bc117897a10ffeab6903c54c26b9dc30ef921" exact_text: false approved_language: null evidence: > First-party series page for Justine Armour interview: "The Blueprint's Truth About Talent: AI interview series, designed to cut through the hype around artificial intelligence." wearetheblueprint.com, retrieved 2026-10-06. Series also evidenced by published Ben Williams interview (source_hash: 630412af469943dd521b738ece476aef5fa2f25bd5779c1aecf6dc8d139e4f6d), retrieved 2026-10-06. - claim: > The Blueprint positions itself as talent scouts who identify and place exceptional modern leaders who shape the future of the creative industries. tier: default proof_status: approved owner: "[gap]" validity_window: valid_from: 2026-10-06 valid_until: null source_hash: "58d95ebeedda441e10816de25b248588a995377f05e904844ace71d5304e63c4" exact_text: true approved_language: "We are talent scouts, identifying and placing exceptional modern leaders who shape the future of the creative industries." evidence: "First-party website homepage, wearetheblueprint.com, retrieved 2026-10-06." ``` --- ## Requires caveat ```yaml requires_caveat: - claim: > The Blueprint is the leading international executive search firm dedicated to driving growth and transformation for the world's most influential creative companies. tier: core proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2026-10-06 valid_until: null source_hash: "58d95ebeedda441e10816de25b248588a995377f05e904844ace71d5304e63c4" exact_text: true approved_language: "The leading international executive search firm dedicated to driving growth and transformation for the world's most influential creative companies." caveat: > "Leading" and "world's most influential" are self-asserted superlatives. No third-party ranking, industry award, or independent audit supporting these superlatives was available in the evidence at time of compilation (2026-10-06). Legal review is required before using this language in regulated advertising, comparative claims, or any context where substantiation may be demanded. The exact wording above is the brand's own homepage language and may be used in brand-descriptive contexts when it is clearly presented as the brand's own positioning. evidence: "First-party website homepage, wearetheblueprint.com, retrieved 2026-10-06." - claim: > The Blueprint is committed to building a more inclusive and dynamic creative industry. tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2026-10-06 valid_until: null source_hash: "58d95ebeedda441e10816de25b248588a995377f05e904844ace71d5304e63c4" exact_text: false approved_language: null caveat: > This is a stated commitment, not a measured outcome. No supporting data, programme details, or third-party evidence for inclusivity outcomes was available in the evidence at time of compilation (2026-10-06). Do not frame this as a verified achievement. If used, pair with specific supporting evidence or programs the brand can cite. Legal review recommended before use in regulated or comparative contexts. evidence: > First-party website homepage: "we are committed to building a more inclusive and dynamic industry." wearetheblueprint.com, retrieved 2026-10-06. Consistent with owner-confirmed brand promise (reference finding 053bb362). ``` --- ## Forbidden ```yaml forbidden: - claim: > The Blueprint is the number one, top-ranked, most awarded, or objectively best executive search firm in any market or category. tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-10-06 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: > No third-party ranking, award, or independent audit evidence supports any such claim. Using it without substantiation exposes the brand to regulatory and reputational risk. The approved superlative ("leading") already requires caveat; anything stronger is unsupported. - claim: > The Blueprint has offices in, or is headquartered in, any city or country beyond London, New York, and Singapore. tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-10-06 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: > Only London, New York, and Singapore are evidenced as locations. Any other city or country claim is unsupported by available evidence and must not be made until confirmed and added to this file. - claim: > The Blueprint has placed a specific measurable number of executives, achieved a specific revenue figure, or holds a market-share percentage, unless that figure is confirmed and dated in an approved source added to this file. tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-10-06 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: > No quantitative placement, revenue, or market-share data was present in the evidence at time of compilation (2026-10-06). Generating specific figures without a sourced, dated, owner-approved finding risks false advertising. Add a confirmed finding before using any such claim. - claim: > The Blueprint has achieved specific, measurable inclusivity or diversity outcomes (e.g., percentage of diverse placements, named DEI programme results) without evidence and owner confirmation. tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-10-06 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: > The inclusivity claim in evidence is a stated commitment only. Presenting it as a measured or verified outcome, or citing specific statistics, is unsupported and must not appear in brand communications until the brand supplies confirmed evidence. ``` ## Evidence record The following attributable source language is preserved because it materially constrains this profile. ### Owner-confirmed evidence > The Blueprint runs an interview series called 'Truth About Talent: AI' featuring senior creative industry leaders. Source: Public source