---
bcp_version: "1.1.1"
file_type: visual
parent: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand.md
last_updated: 2026-10-06
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Color

```yaml
color:
  tokens:
    accent:
      hex: "#99C5DB"
      role: primary
      description: "accent extracted from customer source material."
    background:
      hex: "#37474F"
      role: surface
      description: "background extracted from customer source material."
    text:
      hex: "#FFFFFF"
      role: text
      description: "text extracted from customer source material."
  approved_pairs:
    - foreground: text
      background: background
      context: Default body text.
  forbidden_pairs:
    - foreground: accent
      background: background
      reason: Use only if contrast testing passes for the actual type size.
```

## Typography

```yaml
typography:
  families:
    barlow_condensed:
      family: "Barlow Condensed"
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [300, 500]
      styles: ["normal"]
      source: "customer site extraction"
    montserrat:
      family: Montserrat
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [300]
      styles: ["normal"]
      source: "Google Fonts or public web font"
  roles:
    display: barlow_condensed
    body: montserrat
    ui: montserrat
```

## Layout and components

```yaml
spacing:
  scale_px: [16, 26, 50, 60, 110]
components:
  buttons:
    - background: "#ffffff"
      color: "#37474f"
      radius_px: 20
      padding_px: [8, 16]
      font_weight: 400
    - background: "transparent"
      color: "#ffffff"
      radius_px: 20
      padding_px: [8, 16]
      font_weight: 400
    - background: "transparent"
      color: "#ffffff"
      radius_px: 0
      padding_px: [0, 0]
      font_weight: 600
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```

## Imagery

```yaml
imagery:
  photographic_style: |
    Use concrete, brand-owned imagery when available. Avoid generic stock,
    abstract AI motifs, and visuals that contradict the extracted identity.
  illustration_style: |
    Keep illustration subordinate to the brand system. Use only when it
    clarifies the message better than photography or product evidence.
  iconography_style: |
    Follow the brand's existing mark, stroke, and geometry cues. Do not invent
    decorative symbols without a human-approved precedent.
  forbidden_treatments:
    - generic AI iconography
    - decorative gradients behind text
    - stock business-meeting photography
```