--- bcp_version: "0.8" file_type: claims parent: https://registry.brandcontextprotocol.dev/zebco-5e094730/.well-known/brand.md last_updated: 2026-07-12 --- # Claims All marketing claims Zebco is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file. ## Agent instructions Before writing any copy that asserts a fact about Zebco's products, history, performance, or position in the market, confirm the claim appears here. If a proposed claim is not listed in `approved_at_launch` or `requires_caveat`, do not publish it. If a claim appears in `forbidden`, refuse it regardless of context. --- ## Approved at launch ```yaml approved_at_launch: - claim: "Zebco was founded in 1949." tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 1949-01-01 valid_until: null source_hash: "30d05dc3d11337e74a73acfcd203ecd19a93cebdbf9de67a120dc3b81b6272ca" exact_text: false approved_language: null evidence: "Owner-confirmed founding date. Zebco originated as the Zero Hour Bomb Company in Tulsa, Oklahoma." - claim: "Zebco originated with the backlash-free reel invented by R.D. Hull." tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 1949-01-01 valid_until: null source_hash: "30d05dc3d11337e74a73acfcd203ecd19a93cebdbf9de67a120dc3b81b6272ca" exact_text: false approved_language: null evidence: "Owner-confirmed historical fact. R.D. Hull invented the backlash-free closed-face spinning reel that became Zebco's founding product." - claim: "Zebco is based in Tulsa, Oklahoma." tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 1949-01-01 valid_until: null source_hash: "30d05dc3d11337e74a73acfcd203ecd19a93cebdbf9de67a120dc3b81b6272ca" exact_text: false approved_language: null evidence: "Owner-confirmed headquarters location." - claim: "Zebco makes the reels that get America fishing." tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "[gap]" exact_text: true approved_language: "We make the reels that get America fishing." evidence: "Direct owner statement provided during brand interview, 2025-01-30." ``` --- ## Requires caveat ```yaml requires_caveat: - claim: "Zebco holds the highest awareness in the fishing category." tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: "[gap]" valid_until: null source_hash: "ee172c2b880acd21e2aace2766cb6d9c163b41bdd06b3fbaefa02015257c82d6" exact_text: false approved_language: null caveat: "No as-of date is on file for this measurement. Do not present as a current or standing fact without confirming the survey date and sample. Do not use superlative framing ('the most recognized', '#1 brand') without current sourcing." evidence: "Owner-authority finding in brand.md reference packet. No source URL, publication date, or methodology is on file." - claim: "Zebco's 'Catch On' relaunch was recognized by AdWeek and the Wall Street Journal for improving perception of the fishing experience." tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: "[gap]" valid_until: null source_hash: "ee172c2b880acd21e2aace2766cb6d9c163b41bdd06b3fbaefa02015257c82d6" exact_text: false approved_language: null caveat: "Coverage date, article title, and exact framing used by AdWeek and the Wall Street Journal are not on file. Do not cite either publication without confirming the specific articles, dates, and what was actually stated. Do not paraphrase third-party editorial coverage as Zebco's own claim." evidence: "Owner-authority finding in brand.md reference packet. Publication details not confirmed." - claim: "Zebco set out to recast fishing as an easy, accessible, and social pastime to appeal to younger anglers including millennials and Gen Z." tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: "[gap]" valid_until: null source_hash: "487eb9cfeb3da5491523478c5ade010766abc8b9838a6821656a6a96faf96285" exact_text: false approved_language: null caveat: "This describes a strategic intent from the 'Catch On' campaign era. No date range is confirmed. Do not present as a current campaign claim without confirming it is still active positioning. Do not claim results (e.g., 'successfully recasted') without sourced outcome data." evidence: "Owner-authority finding in brand.md reference packet. No campaign dates or outcome metrics on file." ``` --- ## Forbidden ```yaml forbidden: - claim: "Any specific performance metric, market share figure, unit sales number, or quantitative ranking not listed in approved_at_launch." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "No current sourced metrics are on file. Agents must not fabricate or infer numerical claims." - claim: "Any claim that Zebco is the '#1' brand, 'most trusted', 'best-selling', or any other unsourced superlative." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "The highest-awareness finding in the reference packet has no confirmed as-of date, methodology, or scope. Superlative market claims require current, sourced evidence before use." - claim: "As of 2025-01-30, any guarantee of product performance, durability, or outcome not backed by current warranty or product documentation on file." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "No product performance claims or warranty terms are included in the current evidence packet. Agents must not invent or infer guarantees." - claim: "Any paraphrase or invented variation of third-party editorial coverage (AdWeek, Wall Street Journal, or any other outlet) presented as Zebco's own claim." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Third-party coverage may be referenced with citation and confirmed article details. It must never be presented as a brand claim or restated as Zebco's own assertion." ``` --- ## Evidence gaps to resolve The following items were identified in the reference packet but lack the confirmation needed to move to `approved_at_launch`. A Zebco owner or Legal review should confirm each before it is used in published copy. - **Highest awareness claim**: Confirm the survey name, date, sample, and scope. Supply a source URL or document reference so `source_hash` can be populated and `proof_status` can advance to `approved`. - **AdWeek and Wall Street Journal coverage**: Confirm article titles, publication dates, and exact language used. Determine whether Zebco may quote or paraphrase the coverage and under what attribution terms. - **'Catch On' campaign dates**: Confirm the campaign period and whether the accessible-and-social positioning it introduced is still active. If active, confirm approved claim language. - **Warranty and product performance terms**: Supply current warranty language from zebco.com/parts-repair--warranty-service so product performance claims can be encoded with proper caveats and exact approved language.