---
bcp_version: "0.8"
file_type: visual
parent: https://registry.brandcontextprotocol.dev/zebco-5e094730/.well-known/brand.md
last_updated: 2026-07-12
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Logo

```yaml
logo:
  primary:
    description: Primary logo asset detected from customer-provided surfaces.
    variants:
      - format: svg
        url: "https://www.zebco.com/contentassets/964f7d6a1bda4674bf7e442adcf876d9/zebco_lews-hamburger-01.svg"
        sha256: 3dbaacfa5fcf1cd0b7f13d9faa35ec0086df43246732b037d10405a53c890ff1
        purpose: "Fetched from the customer's published brand surface."
```

## Logo usage

```yaml
logo_usage:
  clear_space:
    rule: Keep clear space around the logo at least equal to the height of its core mark.
    machine_value:
      unit: x-height
      multiplier: 1.0
  minimum_size:
    digital_px: 24
  approved_backgrounds:
    - type: solid_color
      color_token: background
      note: Default light surface when contrast is sufficient.
    - type: solid_color
      color_token: surface-inverse
      note: Inverse surface when a light or reversed variant is available.
  forbidden_backgrounds:
    - type: gradient
      note: Do not place the logo over decorative gradients unless brand guidelines explicitly allow it.
    - type: patterned
      note: Patterned backgrounds reduce legibility.
  forbidden_modifications:
    - stretch
    - rotate
    - recolor
    - drop_shadow
    - glow
    - outline
    - crop
    - container_shape
    - animate
```

## Color

```yaml
color:
  tokens:
    neutral_1:
      hex: "#DA291C"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_2:
      hex: "#3E4E59"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_3:
      hex: "#000000"
      role: neutral
      description: "colors extracted from customer source material."
    primary:
      hex: "#FFFFFF"
      role: primary
      description: "colors extracted from customer source material."
    neutral_5:
      hex: "#D9D9D9"
      role: neutral
      description: "colors extracted from customer source material."
    background:
      hex: "#121212"
      role: surface
      description: "background extracted from customer source material."
  approved_pairs:
    []
  forbidden_pairs:
    - foreground: primary
      background: background
      reason: Use only if contrast testing passes for the actual type size.
```

## Typography

```yaml
typography:
  families:
    trade_gothic_next_lt_pro_bold_condensed:
      family: "Trade Gothic Next LT Pro Bold Condensed"
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400, 500, 700]
      styles: ["normal"]
      source: "customer site extraction"
    quantico:
      family: Quantico
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400, 500, 700]
      styles: ["normal"]
      source: "customer site extraction"
    azo_sans_web:
      family: azo-sans-web
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [300, 700]
      styles: ["normal"]
      source: "customer site extraction"
    trade_gothic:
      family: trade-gothic
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [500]
      styles: ["normal"]
      source: "customer site extraction"
  roles:
    display: azo_sans_web
    body: quantico
    ui: quantico
```

## Layout and components

```yaml
elevation:
  shadows:
    - "rgba(0, 0, 0, 0.7) 0px 3px 12px 0px"
spacing:
  scale_px: [2, 10, 20, 32, 112]
components:
  buttons:
    - background: "#231f20"
      color: "#ffffff"
      radius_px: 4
      padding_px: [7, 15]
      font_weight: 400
    - background: "transparent"
      color: "#ffffff"
      radius_px: 4
      padding_px: [7, 15]
      font_weight: 400
    - background: "transparent"
      color: "#ffffff"
      radius_px: 0
      padding_px: [0, 0]
      font_weight: 400
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```

## Imagery

```yaml
imagery:
  photographic_style: |
    Use concrete, brand-owned imagery when available. Avoid generic stock,
    abstract AI motifs, and visuals that contradict the extracted identity.
  illustration_style: |
    Keep illustration subordinate to the brand system. Use only when it
    clarifies the message better than photography or product evidence.
  iconography_style: |
    Follow the brand's existing mark, stroke, and geometry cues. Do not invent
    decorative symbols without a human-approved precedent.
  forbidden_treatments:
    - generic AI iconography
    - decorative gradients behind text
    - stock business-meeting photography
```