Aira

voice/anti-ai.md

---
bcp_version: "0.7"
file_type: anti_ai
parent: /.well-known/brand/voice.md
last_updated: 2026-07-07
---

# Anti-AI Voice

Apply the community baseline and every brand addition below before generating or approving copy. Prefer plain, specific, confident sentences.

```yaml
community_reference:
  - url: "https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md"
    rationale: "Encoded Brands maintains a live baseline of common machine-written language patterns."

brand_additions:
  - type: structure
    pattern: "em dashes used as a default sentence hinge"
    rationale: "They create a polished model cadence instead of plain brand speech."
    example: "A better platform — built for everyone — starts here."
  - type: phrase
    pattern: "hollow announcement enthusiasm"
    rationale: "Phrases such as “thrilled,” “excited to announce,” and “we can’t wait” replace information with synthetic emotion."
    example: "We’re thrilled to announce an exciting new chapter."
  - type: closer
    pattern: "generic invitation closers"
    rationale: "Closers such as “experience everything we have to offer” and “join our growing community” say nothing specific."
    example: "Join our growing community and experience everything we have to offer."
  - type: word
    pattern: "revolutionize, unlock, leverage, game-changing, seamless, premium, cutting-edge"
    rationale: "These are generic marketing shortcuts. Replace each with the concrete feature, decision, or outcome."
    example: "Unlock a seamless, game-changing creator experience."
  - type: word
    pattern: "affluent"
    rationale: "This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there."
    example: "Generic copy using “affluent” without proof or specificity."
  - type: word
    pattern: "smart home"
    rationale: "This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there."
    example: "Generic copy using “smart home” without proof or specificity."
  - type: word
    pattern: "autonomous"
    rationale: "This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there."
    example: "Generic copy using “autonomous” without proof or specificity."
  - type: word
    pattern: "esg"
    rationale: "This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there."
    example: "Generic copy using “esg” without proof or specificity."
  - type: word
    pattern: "boiler replacement"
    rationale: "This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there."
    example: "Generic copy using “boiler replacement” without proof or specificity."
```