Mentimeter

visual.md

---
bcp_version: "0.8"
file_type: visual
parent: /.well-known/brand.md
last_updated: "2026-09-09"
---

# Visual

Mentimeter's public visual system is bright, rounded, high-contrast, and presentation-native. It combines a strong blue-violet brand color with warm secondary colors, large friendly type, simple geometric illustration, and interface imagery that shows interactive results.

## Observed Public Tokens

Derived from Mentimeter public website CSS and static assets on 2026-09-09. Treat as implementation evidence, not a full canonical brand-guideline replacement.

```yaml
colors:
  brand_blue:
    hex: "#5769e7"
    evidence: "Mentimeter public CSS and mask-icon color"
    tier: core
  lavender:
    hex: "#8e8eea"
    evidence: "Mentimeter public CSS"
    tier: default
  black:
    hex: "#000000"
    evidence: "Mentimeter public CSS"
    tier: default
  white:
    hex: "#ffffff"
    evidence: "Mentimeter public CSS"
    tier: default
  warm_yellow:
    hex: "#ffc738"
    evidence: "Mentimeter public CSS"
    tier: default
  coral:
    hex: "#ff7471"
    evidence: "Mentimeter public CSS"
    tier: default
  green:
    hex: "#52ad6e"
    evidence: "Mentimeter public CSS"
    tier: default
typography:
  observed_font_families:
    - "MentiText"
    - "MentiDisplay"
    - "MentiDisplayCompressed"
  fallback_guidance: "Use clean rounded sans-serif fallbacks when official assets are unavailable."
  tier: default
shape_language:
  corners: "Rounded but not childish; use pill controls for participant UI and soft rectangles for slides or response cards."
  composition: "Use clear stage-like presentation surfaces with visible response outputs."
```

## Visual Do

- Show actual product states: word clouds, polls, Q&A, rankings, quiz moments, response charts, and presenter screens.
- Use color to distinguish response types and results, not only as decoration.
- Keep the visual center on the question and the audience response.
- Let white space and large type make participation feel easy.
- Show people or teams only when they reinforce a real collaboration or learning moment.

## Visual Do Not

- Do not make Mentimeter look like generic corporate survey software.
- Do not over-index on AI imagery, chat bubbles, abstract brains, or automation motifs.
- Do not use dark, severe enterprise security styling as the primary brand expression.
- Do not imply a particular response is anonymous or private through visual treatment unless the copy verifies it.
- Do not use childish game-show treatment for serious education, leadership, or employee-listening use cases.

## Asset Notes

Mentimeter's public pages use static favicon and app icon assets under `static.mentimeter.com/assets/logotype/`. A full logo kit was not found in public research. If producing external collateral, request official logo usage guidance from Mentimeter or use only legally permitted referential text treatment.