This record is managed by an account, but domain control has not been proven.
claims.md
---
bcp_version: "0.8"
file_type: claims
parent: https://registry.brandcontextprotocol.dev/monday-com-4ca31c9f/.well-known/brand.md
last_updated: 2026-08-21
---
# Claims
All marketing claims monday.com is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.
> **Legal review notice.** Claim entries record evidence and owner-confirmation state. They are not legal advice and do not constitute automatic legal approval. All claims — especially financial, comparative, and analyst-recognition claims — must be reviewed by Legal or the accountable brand owner before use in advertising, packaging, sales, regulated, or comparative contexts.
---
## ARR definition
Annual Recurring Revenue (ARR) is a defined metric. Any claim that uses the $100,000 ARR or $500,000 ARR customer tiers must include or link to this definition.
> "Annual Recurring Revenue ('ARR') is defined to mean, as of the measurement date, the annualized value of our customer subscription plans assuming that any contract that expires during the next 12 months is renewed on its existing terms."
> — monday.com Q2 2026 earnings release, ir.monday.com
---
## Approved at launch
```yaml
approved_at_launch:
- claim: "Around 250,000 customers worldwide use monday.com."
tier: core
proof_status: "requires_caveat"
owner: "[gap]"
validity_window:
valid_from: 2026-06-30
valid_until: null
source_hash: "3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa"
exact_text: false
approved_language: null
evidence: >
Stated in the Q2 2026 earnings press release (period ended June 30, 2026):
"Around 250,000 customers worldwide use monday.com to bring people, workflows,
and AI agents together on one flexible platform, where AI doesn't just assist,
it executes." Also confirmed by owner authority (finding dcdee4b6).
- claim: >
Q2 2026 revenue was $364.6 million, an increase of (as of 2026) 22% year-over-year,
including an approximately 110 basis point favorable impact from FX.
(Period ended June 30, 2026.)
tier: core
proof_status: "requires_caveat"
owner: "[gap]"
validity_window:
valid_from: 2026-06-30
valid_until: null
source_hash: "3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa"
exact_text: true
approved_language: >
"Revenue was $364.6 million, an increase of (as of 2026) 22% year-over-year, including
an approximately 110 basis point favorable impact from FX." (Q2 2026,
period ended June 30, 2026.)
evidence: >
monday.com Q2 2026 earnings press release, ir.monday.com,
retrieved 2026-08-21. This is a point-in-time reported result;
always cite the reporting period.
- claim: >
Non-GAAP operating income was $61.1 million with a non-GAAP operating
margin of 17% in Q2 2026 (period ended June 30, 2026), compared to
$45.1 million and 15% margin in Q2 2025.
tier: core
proof_status: "requires_caveat"
owner: "[gap]"
validity_window:
valid_from: 2026-06-30
valid_until: null
source_hash: "3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa"
exact_text: true
approved_language: >
"Non-GAAP operating income was $61.1 million, compared to $45.1 million
in the second quarter of 2025. Non-GAAP operating margin was 17%,
compared to 15% in the second quarter of 2025." (Q2 2026,
period ended June 30, 2026.)
evidence: >
monday.com Q2 2026 earnings press release, ir.monday.com,
retrieved 2026-08-21. Non-GAAP figures exclude items reconciled in
the full financial tables. Always cite reporting period and non-GAAP
nature of this metric.
- claim: >
As of June 30, 2026, the number of paid customers with more than $100,000
in ARR was 2,019, up (as of 2025) 37% from 1,472 as of June 30, 2025.
tier: core
proof_status: "requires_caveat"
owner: "[gap]"
validity_window:
valid_from: 2026-06-30
valid_until: null
source_hash: "3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa"
exact_text: true
approved_language: >
"The number of paid customers with more than $100,000 in ARR was 2,019,
up (as of 2025) 37% from 1,472 as of June 30, 2025."
evidence: >
monday.com Q2 2026 earnings press release, ir.monday.com,
retrieved 2026-08-21. ARR uses the company's defined metric
(see ARR definition above). Always cite as-of date June 30, 2026.
- claim: >
As of June 30, 2026, the number of paid customers with more than $500,000
in ARR was 114, up (as of 2025) 68% from 68 as of June 30, 2025.
tier: core
proof_status: "requires_caveat"
owner: "[gap]"
validity_window:
valid_from: 2026-06-30
valid_until: null
source_hash: "3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa"
exact_text: true
approved_language: >
"The number of paid customers with more than $500,000 in ARR was 114,
up (as of 2025) 68% from 68 as of June 30, 2025."
evidence: >
monday.com Q2 2026 earnings press release, ir.monday.com,
retrieved 2026-08-21. ARR uses the company's defined metric
(see ARR definition above). Always cite as-of date June 30, 2026.
- claim: >
Net dollar retention rate for customers with more than 10 users was (as of 2026) 113%
as of Q2 2026 (period ended June 30, 2026).
tier: core
proof_status: "requires_caveat"
owner: "[gap]"
validity_window:
valid_from: 2026-06-30
valid_until: null
source_hash: "3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa"
exact_text: true
approved_language: >
"Net dollar retention rate for customers with more than 10 users was (as of 2026) 113%."
(Q2 2026, period ended June 30, 2026.)
evidence: >
monday.com Q2 2026 earnings press release, ir.monday.com,
retrieved 2026-08-21. Always cite reporting period.
- claim: >
Net dollar retention rate for customers with more than $50,000 in ARR
was 115% as of Q2 2026 (period ended June 30, 2026).
tier: core
proof_status: "requires_caveat"
owner: "[gap]"
validity_window:
valid_from: 2026-06-30
valid_until: null
source_hash: "3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa"
exact_text: true
approved_language: >
"Net dollar retention rate for customers with more than $50,000 in ARR
was 115%." (Q2 2026, period ended June 30, 2026.)
evidence: >
monday.com Q2 2026 earnings press release, ir.monday.com,
retrieved 2026-08-21. Always cite reporting period.
- claim: >
monday.com is a Leader for 4 years in a row in the Gartner Magic Quadrant
for Adaptive Project Management & Reporting, placed furthest on Completeness
of Vision and highest on Ability to Execute in the 2025 report.
tier: core
proof_status: "requires_caveat"
owner: "[gap]"
validity_window:
valid_from: 2025-01-01
valid_until: null
source_hash: "977ee42adf2ccc625b9c003c1ed35af1d78d4dbd1526f03ca6172be43137e498"
exact_text: false
approved_language: null
evidence: >
monday.com analyst recognitions page (monday.com/w/analyst-recognitions),
retrieved 2026-08-21. Exact site language: "A Leader 4 years in a row —
The 2025 Gartner® Magic Quadrant™ for Adaptive Project Management &
Reporting — Gartner® placed monday.com furthest on the Completeness of
Vision and highest on the Ability to Execute." Always cite the specific
report year and include standard Gartner attribution language.
- claim: >
monday.com is the only work management platform named a Leader in three
2025 Gartner Magic Quadrant reports: Adaptive Project Management &
Reporting, Collaborative Work Management, and Marketing Work Management
Platforms.
tier: core
proof_status: "requires_caveat"
owner: "[gap]"
validity_window:
valid_from: 2025-01-01
valid_until: null
source_hash: "977ee42adf2ccc625b9c003c1ed35af1d78d4dbd1526f03ca6172be43137e498"
exact_text: true
approved_language: >
"monday.com is the only work management platform named a Leader in these
three Magic Quadrant reports: Adaptive Project Management & Reporting,
Collaborative Work Management, and Marketing Work Management Platforms."
(2025 Gartner Magic Quadrant reports.)
evidence: >
monday.com analyst recognitions page (monday.com/w/analyst-recognitions),
retrieved 2026-08-21. This is a superlative comparative claim; always cite
year and report names verbatim and include standard Gartner attribution.
Legal review required before use in advertising.
- claim: >
monday.com is a Leader in the 2025 Gartner Magic Quadrant for Collaborative
Work Management, positioned furthest for both Completeness of Vision and
Ability to Execute for the first time.
tier: core
proof_status: "requires_caveat"
owner: "[gap]"
validity_window:
valid_from: 2025-01-01
valid_until: null
source_hash: "977ee42adf2ccc625b9c003c1ed35af1d78d4dbd1526f03ca6172be43137e498"
exact_text: false
approved_language: null
evidence: >
monday.com analyst recognitions page (monday.com/w/analyst-recognitions),
retrieved 2026-08-21. Exact site language: "Three years a Leader — and now,
for the first time, monday.com is positioned furthest for both Completeness
of Vision and Ability to Execute." Always cite report year and include
standard Gartner attribution.
```
---
## Requires caveat
```yaml
requires_caveat:
- claim: >
Full-year 2026 revenue guidance is $1,466 million to $1,474 million,
representing year-over-year growth of (as of 2026) 19% to (as of 2026) 20%.
tier: core
proof_status: requires_caveat
owner: "[gap]"
validity_window:
valid_from: 2026-08-21
valid_until: null
source_hash: "3cf3237da5962be929a6a67f954d43be15da250c761da8360ae9a8d558cfb0fa"
exact_text: true
approved_language: >
"Total revenue of $1,466 million to $1,474 million, representing
year-over-year growth of (as of 2026) 19% to (as of 2026) 20%." (Full-year 2026 guidance as of
August 21, 2026. Forward-looking statement.)
caveat: >
This is a forward-looking projection, not a reported result. Must be
cited as guidance as of the press release date (August 21, 2026).
The press release states: "Past performance is not necessarily indicative
of future results. The forward-looking statements included in this press
release represent monday.com's views as of the date of this press release."
Do not present as a confirmed outcome. Legal review required before use
in advertising or regulated contexts.
evidence: >
monday.com Q2 2026 earnings press release, ir.monday.com,
retrieved 2026-08-21. Also confirmed by owner authority (finding 6bde7696).
```
---
## Forbidden
```yaml
forbidden:
- claim: "As of 2026-08-21, monday.com currently has [X] customers / revenue / retention rate."
tier: core
proof_status: forbidden
owner: "[gap]"
validity_window:
valid_from: 2026-08-21
valid_until: null
source_hash: "[gap]"
exact_text: false
approved_language: null
reason: >
All quantitative metrics (customer count, revenue, retention, ARR tiers)
are point-in-time figures tied to specific reporting dates. Presenting any
figure as "current" without the as-of date misrepresents it. Always
include the period-end or measurement date.
- claim: >
Any paraphrase of the Gartner Magic Quadrant Leader claim that omits the
specific report name, year, or required Gartner attribution language.
tier: core
proof_status: forbidden
owner: "[gap]"
validity_window:
valid_from: 2026-08-21
valid_until: null
source_hash: "[gap]"
exact_text: false
approved_language: null
reason: >
Gartner Magic Quadrant claims are subject to Gartner's trademark and
citation requirements. Omitting the report name, year, or Gartner
attribution violates those requirements and creates legal exposure.
Always reproduce the full report title and include the standard Gartner
disclaimer.
- claim: >
Any extension of the full-year 2026 revenue guidance beyond its stated
date, or any presentation of the guidance range as a guaranteed result.
tier: core
proof_status: forbidden
owner: "[gap]"
validity_window:
valid_from: 2026-08-21
valid_until: null
source_hash: "[gap]"
exact_text: false
approved_language: null
reason: >
Forward-looking guidance is explicitly time-bounded and not a committed
outcome. The press release contains a safe-harbor statement limiting
guidance to the views held as of its publication date. Presenting guidance
as fact or as a current target after that date misrepresents the company's
public statements and creates securities law exposure.
```
## Evidence record
The following attributable source language is preserved because it materially constrains this profile.
### Qualification
> today reported financial results for its second quarter ended June 30, 2026.
Source: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx
### Published evidence
> A Leader 4 years in a rowThe 2025 Gartner® Magic Quadrant™ for Adaptive Project Management & ReportingGartner® placed monday.com furthest on the Completeness of Vision and highest on the Ability to Execute.
Source: monday.com — https://monday.com/w/analyst-recognitions
### Published evidence
> Annual Recurring Revenue (“ARR”) is defined to mean, as of the measurement date, the annualized value of our customer subscription plans assuming that any contract that expires during the next 12 months is renewed on its existing terms.
Source: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx
### Qualification
> The 2025 Gartner® Magic Quadrant™ for Collaborative Work ManagementThree years a Leader — and now, for the first time, monday.com is positioned furthest for both Completeness of Vision and Ability to Execute
Source: monday.com — https://monday.com/w/analyst-recognitions
## Evidence record
The following attributable source language is preserved because it materially constrains this profile.
### Owner-confirmed evidence
> Full-year 2026 revenue guidance is $1,466 million to $1,474 million, representing 19% to 20% growth.
Source: Public source
### Published evidence
> The number of paid customers with more than $100,000 in ARR was 2,019, up 37% from 1,472 as of June 30, 2025.
Source: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx
### Published evidence
> Revenue was $364.6 million, an increase of 22% year-over-year, including an approximately 110 basis point favorable impact from FX.
Source: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx
### Published evidence
> Net dollar retention rate for customers with more than 10 users was 113%.
Source: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx
### Published evidence
> The number of paid customers with more than $500,000 in ARR was 114, up 68% from 68 as of June 30, 2025.
Source: ir.monday.com — https://ir.monday.com/news-and-events/news-releases/news-details/2026/monday-com-Announces-Second-Quarter-2026-Results/default.aspx