MURI

visual.md

---
bcp_version: "0.4"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-06-10
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Imagery

```yaml
imagery:
  photographic_style: |
    Brand photography and film are surreal, dreamy, bold, and moody, with a gritty
    analogue touch. The visuals use abstraction and distortion through the lens of
    liquid to reflect the blending process. Product photography stays more true to
    reality while keeping a bold, surreal style. Drinks should look delicious.
    Bottles are paired with surreal landscape backgrounds or concrete backgrounds
    that reflect the blendery. Blendery, farm, and process photography uses a
    documentary style in black and white or desaturated color, grainy and gritty.
  forbidden_treatments:
    - "[gap] Not yet specified."
```