We are The Blueprint.

boundaries.md

---
bcp_version: "1.1.1"
file_type: boundaries
parent: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand.md
last_updated: 2026-10-06
---

# Boundaries

This file is the primary reference for brand-safety agents, vendor platforms, and any partner generating content on behalf of The Blueprint.

## Hard nos

These are absolute. No exceptions, no contextual allowances.

```yaml
hard_no:
  - item: "Do not position The Blueprint as a generalist or multi-sector recruiter. The firm operates exclusively within the creative industry."
    tier: core

  - item: "Do not imply that technology, AI tools, or automated systems can substitute for human talent evaluation or executive judgment."
    tier: core

  - item: "Do not describe The Blueprint as a staffing agency, contingency recruiter, or job board. It is an executive search firm."
    tier: core

  - item: "Do not use the phrase 'talent acquisition' to describe The Blueprint's work. The firm explicitly frames its practice as going beyond traditional talent acquisition."
    tier: core

  - item: "Do not fabricate or imply endorsements, placements, or client relationships not publicly confirmed by The Blueprint."
    tier: core

  - item: "Do not make superlative claims about placement outcomes, success rates, or speed unless The Blueprint has supplied verified supporting evidence."
    tier: core

  - item: "Do not produce content that reduces leadership to a checklist of technical skills or credentials. The firm's stated philosophy values bridges over islands — cross-disciplinary leaders over narrow specialists."
    tier: core

  - item: "Do not produce content that is exclusionary, discriminatory, or inconsistent with The Blueprint's stated commitment to building a more inclusive and dynamic creative industry."
    tier: core
```

## Soft nos

These are judgment calls. Context determines appropriateness.

```yaml
soft_no:
  - item: "Avoid treating AI as a pure capability story when writing on The Blueprint's behalf."
    tier: default
    condition: "Acceptable when AI is framed as a tool that still depends on human talent and judgment. The firm's published point of view is that the talent stack matters more than the tech stack."

  - item: "Avoid framing The Blueprint's work as purely transactional or process-driven."
    tier: default
    condition: "Acceptable when describing operational rigor, provided the narrative foregrounds human insight, relationships, and strategic counsel."

  - item: "Avoid attributing named opinions or quoted views to specific leaders featured in The Blueprint's editorial content (such as the Truth About Talent: AI series) unless quoting directly and accurately from the published source."
    tier: default
    condition: "Direct verbatim quotation from published Blueprint editorial content is acceptable."

  - item: "Avoid describing The Blueprint as operating in markets or geographies beyond London, New York, and Singapore without current first-party confirmation."
    tier: default
    condition: "Acceptable if The Blueprint publishes updated geographic scope on its own channels."

  - item: "Avoid generic leadership language (visionary, passionate, dynamic team) that does not reflect the firm's direct, specific voice."
    tier: default
    condition: "May be used sparingly in contexts where audience convention requires it, but should not characterise The Blueprint's own editorial or positioning copy."
```

## Brand safety

For vendor platforms, brand-safety tools, and DSPs.

```yaml
brand_safety:
  adjacency_unsuitable:
    - "Content that disparages diversity, equity, or inclusion in the workplace"
    - "Content that frames AI as a replacement for human workers in creative leadership roles"
    - "Low-quality employment or contingency staffing advertising"
    - "Content that undermines the value of creative industries or creative careers"
    - "Misinformation about named individuals in the creative industry"
    - "IAB 3.0: Sensitive Social Issues (when framing is divisive or inflammatory)"
    - "IAB 3.0: Illegal Content"
    - "GARM Brand Safety Floor: all categories"

  adjacency_acceptable:
    - "Business and professional services"
    - "Creative industry trade press and editorial"
    - "Leadership development and executive education"
    - "Technology and innovation (when framed as a tool, not a replacement for human leadership)"
    - "Culture, arts, and design publications"
    - "IAB 3.0: Careers, Business, and Finance (professional context)"

  adjacency_contextual:
    AI_and_technology:
      rule: "Acceptable adjacency when the surrounding content treats AI as an augmentation tool and does not frame it as a substitute for human creative leadership. The Blueprint's own editorial position, evidenced by the Truth About Talent: AI series, is that the talent stack matters more than the tech stack."
    diversity_and_inclusion:
      rule: "Acceptable when content is constructive and consistent with building a more inclusive and dynamic creative industry. Unsuitable when content is performative without substance or is in tension with genuine inclusion."
```

## Regulatory constraints

```yaml
regulatory:
  framework: "UK Equality Act 2010 (London operations); applicable employment law in New York and Singapore jurisdictions"
  notes: "As an executive search firm operating across three jurisdictions, The Blueprint's content must not imply discriminatory selection criteria. No regulatory-specific marketing claim constraints have been confirmed by the owner at this time."
  restricted_claims: "[gap] No specific restricted claim language confirmed by owner. Legal review recommended before publishing comparative or outcome-based claims about placements, retention, or search success rates."
```