Brand-domain control has been proven through Registry verification.
claims.md
---
bcp_version: "1.1.0"
file_type: claims
parent: /.well-known/brand.md
last_updated: 2026-09-24
---
# Claims
These claims were compiled from available product, protocol, and company evidence for accountable review. They are not legal advice. Legal counsel or the accountable brand owner should review them before use in advertising, packaging, sales, regulated, comparative, or customer-specific contexts. `proof_status` records the current evidence and approval state; it does not replace legal review.
These claim records describe the publisher's evidence, caveats, exact-text preferences, and forbidden claims as brand data under host policy.
## Approved at launch
```yaml
approved_at_launch:
- id: protocol-authorship
claim: "Encoded authored and maintains the Brand Context Protocol."
tier: core
proof_status: approved
evidence: "The public specification and repository identify Encoded Brands as the project maintainer."
owner: "Encoded Brands"
- id: protocol-license
claim: "BCP is an open specification published under CC BY 4.0, with reference code under MIT."
tier: core
proof_status: approved
evidence: "License declarations in the public specification and reference repository."
owner: "Encoded Brands"
- id: protocol-portability
claim: "A BCP can be self-hosted or published through the Registry."
tier: core
proof_status: approved
evidence: "BCP v1.1.0 defines self-hosted and Registry-backed publication profiles as first-class implementations."
owner: "Encoded Brands"
- id: product-model
claim: "Encoder compiles the portable BCP package. The Registry provides signed publishing, hosted delivery, free DNS verification, and trust operations."
tier: default
proof_status: approved
evidence: "Current product implementation and public product documentation."
owner: "Encoded Brands"
- id: free-record-boundary
claim: "The first complete encode and an integrity-signed Registry record at a stable address are free. Optional DNS verification is free. Free records include no human support."
tier: core
proof_status: approved
evidence: "Commercial model approved 2026-09-01 and reflected in the current pricing authority."
owner: "Encoded Brands"
- id: quickstart
claim: "Quickstart is free and can produce a basic signed public BCP after the owner approves the exact draft, without the $499 agent registration."
tier: core
proof_status: approved
caveat: "Owner approval of the exact draft is required before publication. The $499 agent-registration path remains the prepaid machine-payment rail. This claim does not change Registry Certified scope or the custom remote MCP client boundary."
evidence: "Live discovery at https://encoder.encodedbrands.ai/.well-known/agent-commerce.json, offer key byo_ai_onboarding, reviewed 2026-09-24."
owner: "Encoded Brands"
- id: certified-boundary
claim: "Registry Certified is listed at $5,988 per year, billed annually, and adds named audit of authenticated gated access, owner controls for who can receive gated material, signed history with diffs and restore, a certification mark for the active revision, team access, priority human support, and up to 100 full AI-assisted re-encodes per entitlement year."
tier: core
proof_status: approved
evidence: "Public pricing authority at https://encodedbrands.ai/#pricing, reviewed 2026-09-01."
owner: "Encoded Brands"
- id: registry-signing
claim: "Every Registry publication is signed with Ed25519 so readers can verify the exact publication bytes."
tier: core
proof_status: approved
evidence: "The public Registry signs immutable publication bytes and exposes signature metadata on read surfaces."
owner: "Encoded Brands"
- id: dns-verification
claim: "Optional DNS domain verification is free and creates a time-limited official-source attestation."
tier: core
proof_status: approved
evidence: "BCP v1.1.0 verification rules and the Registry DNS TXT challenge flow."
owner: "Encoded Brands"
- id: registry-reading
claim: "Registry reads are free for agents and tools."
tier: core
proof_status: approved
evidence: "Public Registry HTTPS and MCP read surfaces require no payment credential."
owner: "Encoded Brands"
- id: encoder-provider-data-handling
claim: "Customer inputs and outputs are not used for model training under Anthropic's commercial API terms, with standard provider retention of up to 30 days."
tier: core
proof_status: approved
caveat: "Do not call the production Encoder zero-data-retention. Anthropic publishes exceptions for usage-policy enforcement, legal requirements, explicit feedback or training opt-in, and separately agreed terms."
evidence: "Production Encoder model routing uses Anthropic's commercial API. Anthropic commercial-customer training and retention policies reviewed 2026-09-02: https://privacy.anthropic.com/en/articles/7996868-is-my-data-used-for-model-training and https://privacy.anthropic.com/en/articles/7996866-how-long-do-you-store-my-organization-s-data."
owner: "Encoded Brands"
- id: custom-remote-mcp-clients
claim: "Encoded's public Registry MCP can be added as a custom remote MCP connector in ChatGPT, Claude, and Grok, subject to each product's plan, client, and administrator controls."
tier: default
proof_status: approved
evidence: "Official current setup documentation reviewed 2026-09-01: https://help.openai.com/en/articles/12584461-developer-mode-and-full-mcp-connectors-in-chatgpt; https://support.claude.com/en/articles/11175166-get-started-with-custom-connectors-using-remote-mcp; https://docs.x.ai/grok/connectors. The handle-bound Registry endpoint completed MCP initialize, tools/list, and get_bcp calls on 2026-09-01."
owner: "Encoded Brands"
- id: brand-line
claim: "Give every AI & agent the same source of brand truth."
tier: core
proof_status: approved
exact_text: true
approved_language: "Give every AI & agent the same source of brand truth."
evidence: "Approved Encoded Brands line."
owner: "Encoded Brands"
- id: update-line
claim: "Encode your brand once. Use it everywhere. Update as often as you like."
tier: default
proof_status: approved
exact_text: true
approved_language: "Encode your brand once. Use it everywhere. Update as often as you like."
evidence: "Approved Encoded Brands product language; manual revisions are free and the public pricing authority lists re-encodes per use."
owner: "Encoded Brands"
- id: encoding-scope
claim: "Encoder captures and encodes the brand a customer already has."
tier: core
proof_status: approved
evidence: "Encoder intake, research, interview, review, and compile workflow."
owner: "Encoded Brands"
- id: bruiser-relationship
claim: "Bruiser is Encoded's sister company and handles greenfield brand strategy work."
tier: default
proof_status: approved
evidence: "Corporate relationship and current service boundary."
owner: "Encoded Brands"
```
## Requires caveat
```yaml
requires_caveat:
- id: stable-registry-address
claim: "A published BCP has a stable Registry address while the record remains published."
tier: core
proof_status: requires_caveat
caveat: "Use 'stable claimed Registry address while published.' Do not imply that a record can never be withdrawn, suspended, or removed under policy."
evidence: "Registry handle and publication behavior, reviewed 2026-08-31."
owner: "Encoded Brands"
- id: certified-machine-status
claim: "Registry Certified exposes machine-readable certification status and a certification mark."
tier: core
proof_status: requires_caveat
caveat: "The mark records a paid service designation for the exact active revision, certificate status and date, and verified-domain status. It does not certify that every statement is true."
evidence: "Public Registry brand pages, MCP get_bcp fields, and file-response headers."
owner: "Encoded Brands"
- id: certified-renewal-monitoring
claim: "Registry Certified monitors DNS verification renewal."
tier: core
proof_status: requires_caveat
caveat: "Do not sell DNS verification renewal monitoring, health alerts, evidence renewals, event integrations, or audit packets as live Certified features."
evidence: "Airtable #496 shipped-capability boundary, 2026-09-16."
owner: "Encoded Brands"
- id: drift-monitoring
claim: "We watch for drift and prompt you."
tier: contextual
proof_status: requires_caveat
caveat: "Drift detection is in development. Current capability is limited to narrow comparisons against a published BCP and must be labeled in development."
evidence: "Product roadmap and limited internal implementation."
owner: "Encoded Brands"
- id: works-with-agents
claim: "Works with any agent or LLM."
tier: contextual
proof_status: requires_caveat
caveat: "BCP is vendor-neutral static markdown. Do not imply adoption, native integration, or verified use by a named vendor without current evidence."
evidence: "Protocol format and public HTTP delivery."
owner: "Encoded Brands"
- id: anthropic-prompt-caching
claim: "Anthropic prompt caching can reduce input costs by up to 90% for eligible cached prompts."
tier: contextual
proof_status: requires_caveat
caveat: "Attribute to Anthropic, retain 'up to,' and do not present this as an Encoded customer outcome. Model, cache, and pricing conditions apply."
evidence: "https://www.anthropic.com/news/token-saving-updates, published 2025-03-13 and reviewed 2026-08-31."
owner: "Encoded Brands"
- id: adobe-ai-referral-conversion
claim: "In March 2026, Adobe Digital Insights measured AI-referred visitors to US retail sites converting 42% better than non-AI traffic."
tier: contextual
proof_status: requires_caveat
caveat: "Attribute to Adobe Digital Insights and preserve the date, US retail scope, and observational nature. Do not say that clear or machine-readable brand context caused the difference."
evidence: "https://business.adobe.com/resources/sdk/.2026-q2-ai-traffic-report/q2-2026-adi-ai-sourced-traffic-insights.pdf, reviewed 2026-08-31."
owner: "Encoded Brands"
- id: interview-clarity
claim: "The Encoder helps sharpen your brand."
tier: contextual
proof_status: requires_caveat
caveat: "Describe clarification as a possible side effect of structured intake, not as a promised strategy deliverable. Greenfield strategy routes to Bruiser or a scoped Enterprise engagement."
evidence: "Encoder interview design."
owner: "Encoded Brands"
```
## Forbidden
```yaml
forbidden:
- id: automatic-currency
claim: "Your BCP stays current automatically."
tier: core
proof_status: forbidden
evidence: "Living files require accountable review and publication."
- id: universal-tool-adoption
claim: "Every AI tool automatically reads a BCP before it writes."
tier: core
proof_status: forbidden
evidence: "A tool reads BCP only when its operator or implementation connects it to the URL or Registry surface."
- id: pdfs-do-not-parse
claim: "PDFs don't parse."
tier: core
proof_status: forbidden
evidence: "Many AI and document systems parse PDFs. The defensible distinction is that PDFs are less structured, less addressable, and harder to keep synchronized across tools."
- id: single-session-outcome
claim: "Most teams go from zero to live in a single session."
tier: core
proof_status: forbidden
evidence: "No current customer cohort evidence supports a 'most teams' completion claim."
- id: pwc-79-percent-adoption
claim: "79% of companies already run AI across sales, support, and marketing."
tier: core
proof_status: forbidden
evidence: "The cited PwC 2025 source supports a different 79% statistic about leading marketers and shareholder value, not this adoption claim."
- id: unsupported-native-adoption
claim: "ChatGPT, Claude, Grok, Gemini, or another named vendor natively adopts BCP, automatically reads BCP, or endorses Encoded Brands."
tier: core
proof_status: forbidden
evidence: "Current evidence supports user-configured custom remote MCP connections for ChatGPT, Claude, and Grok. It does not establish native BCP adoption, automatic use, endorsement, or support for unnamed clients."
- id: live-general-drift
claim: "Drift detection is live today."
tier: core
proof_status: forbidden
evidence: "General drift detection is in development."
- id: outcome-guarantee
claim: "Perfect agentic content, guaranteed."
tier: core
proof_status: forbidden
evidence: "No evidence supports a universal output guarantee."
- id: blanket-registry-trust
claim: "Every Registry record is verified, official, or authoritative."
tier: core
proof_status: forbidden
evidence: "Every publication is integrity-signed, but only a current DNS attestation can set official_brand_source true and make the record authoritative for the domain."
- id: registry-required
claim: "BCP requires Registry hosting."
tier: core
proof_status: forbidden
evidence: "BCP v1.1.0 supports self-hosting as a first-class publication profile."
- id: unsupported-adoption
claim: "Trusted by [a specific brand or LLM vendor]."
tier: core
proof_status: forbidden
evidence: "Use customer, partner, adoption, or endorsement claims only when current documentary evidence and necessary permission are on file."
- id: strategy-authorship
claim: "Encoded defines, develops, or strengthens your brand strategy as part of the standard Registry product."
tier: core
proof_status: forbidden
evidence: "Encoded's standard product encodes an existing brand. Greenfield or hybrid strategy is a separate Bruiser or scoped Enterprise engagement."
- id: content-generator
claim: "Encoded is a content-generation platform that writes finished marketing content."
tier: core
proof_status: forbidden
evidence: "Encoded compiles and serves brand context for other tools to use."
```
## Policies
```yaml
policies:
- name: "Terms of Service"
url: "https://encoder.encodedbrands.ai/terms"
note: "Includes automated and agent use. The party controlling a payment credential or API key is accountable for authorized activity."
- name: "Privacy Policy"
url: "https://encoder.encodedbrands.ai/privacy"
note: "Covers data handling, subprocessors, and deletion requests."
- name: "Refund and Return Policy"
url: "https://encoder.encodedbrands.ai/refunds"
note: "Read the live policy before purchasing; this BCP is not a checkout contract."
```
## Named-entity policy
Do not identify a brand as a customer, adopter, partner, advisor, or endorser unless current documentary evidence and the required permission are on file. Public examples and proof-of-concept records must be labeled as such. Logos require written permission. The permitted illustrative pattern is “a brand like X could publish a BCP that…” unless a stronger, evidenced relationship claim has been approved.