Lyko

voice/anti-ai.md

---
bcp_version: "1.1.1"
file_type: anti_ai
parent: https://registry.brandcontextprotocol.dev/lyko-2e35153a/.well-known/brand/voice.md
last_updated: 2026-10-05
---

# Anti-AI voice

Apply the community baseline and every brand addition below before generating or approving copy. Lyko can be playful. It should still sound like a person who has stood behind a chair or a checkout, not like a model filling a template.

```yaml
community_reference:
  - url: "https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md"
    rationale: "Encoded Brands maintains a live baseline of common machine-written language patterns."

brand_additions:
  - type: phrase
    pattern: "thrilled, excited to announce, we can't wait"
    rationale: "Lyko press leads with the product and the date. Synthetic announcement warmth replaces both."
    example: "We are thrilled to announce an exciting new chapter in Nordic beauty."
  - type: word
    pattern: "revolutionize, unlock, leverage, seamless, cutting-edge, game-changing"
    rationale: "These words are not how The Lyko Way or the shop talks. Name the brand, the price, or the behavior."
    example: "Unlock a seamless game-changing beauty playground."
  - type: structure
    pattern: "em dashes used as a default sentence hinge"
    rationale: "They create a polished model cadence. Lyko's public lines are shorter than that."
    example: "A playground — for everyone — starts here."
  - type: structure
    pattern: "parallel filler (not just X but Y, from X to Y)"
    rationale: "Two-beat escalations simulate range. Lyko already has a specific range: hair, skin, makeup, fragrance, stores, and the app."
    example: "Not just a retailer, but a movement. From gloss to transformation."
  - type: phrase
    pattern: "in today's beauty landscape"
    rationale: "Scene-setting with no fact. Start with Lyko, the brand, or the shopper."
    example: "In today's fast-moving beauty landscape, Lyko leads the way."
  - type: phrase
    pattern: "official exhibitor, pavilion, booth takeover"
    rationale: "Cosmoprof copy drifts here when the model wants a trade-show climax. The public record does not support it."
    example: "Visit Lyko's official pavilion at Cosmoprof Bologna."
  - type: word
    pattern: "clean beauty, toxin-free, chemical-free"
    rationale: "Lyko's published product limits are specific: EU cosmetics rules, a banned-substance list on own products, and no animal-tested products under EU law. Those are not 'clean.'"
    example: "Lyko, the clean-beauty destination."
  - type: closer
    pattern: "join our growing community and experience everything we have to offer"
    rationale: "Lyko Community is a named app surface. A generic closer erases it."
    example: "Join our growing community and experience everything we have to offer."
  - type: phrase
    pattern: "the greenest, the most sustainable, planet-positive"
    rationale: "Sustainability copy on lyko.com is a list of practices with dates and scopes. Superlatives are not on that list."
    example: "The most sustainable beauty retailer on earth."
```