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claims.md
---
bcp_version: "0.8"
file_type: claims
parent: /.well-known/brand.md
last_updated: "2026-09-09"
---
# Claims
Use these claims exactly as bounded. This file is generated from public evidence and is not legal advice. A Mentimeter accountable owner should review regulated, legal, comparative, financial, security, privacy, accessibility, and sales claims before external publication. Claims involving revenue, customers, compliance, AI features, plan availability, or legal/privacy terms must be re-verified before publication in external sales material.
## Claim Ledger
```yaml
approved_at_launch:
- id: identity-interactive-presentations
claim: "Mentimeter is an interactive presentation and audience-engagement platform."
tier: core
proof_status: approved
owner: "Encoded research"
validity_window: "Verify quarterly"
source_hash: "pending"
exact_text: false
approved_language: "interactive presentation and audience-engagement platform"
evidence:
- "https://www.mentimeter.com/features"
- "https://www.mentimeter.com/enterprise"
- id: tagline-listen-learn-think
claim: "Mentimeter uses the tagline: Listen, learn, and think. Together."
tier: core
proof_status: approved
owner: "Encoded research"
validity_window: "Verify before external publication"
source_hash: "pending"
exact_text: true
approved_language: "Listen, learn, and think. Together."
evidence:
- "https://www.mentimeter.com/"
- id: launched-2012-funded-2014
claim: "Mentimeter launched in 2012; in 2014 it raised external capital and became a full-time venture."
tier: core
proof_status: approved
owner: "Encoded research"
validity_window: "Stable unless corporate history changes"
source_hash: "pending"
exact_text: false
approved_language: "launched in 2012; raised external capital and became a full-time venture in 2014"
evidence:
- "https://www.mentimeter.com/culture"
- "https://www.mentimeter.com/investors"
- id: headquarters-stockholm
claim: "Mentimeter is headquartered in Stockholm, Sweden."
tier: core
proof_status: approved
owner: "Encoded research"
validity_window: "Verify annually"
source_hash: "pending"
exact_text: false
approved_language: "headquartered in Stockholm, Sweden"
evidence:
- "https://www.mentimeter.com/culture"
- "https://www.mentimeter.com/investors/ir-and-press-contacts"
- id: offices-listed
claim: "Mentimeter publicly lists offices in Stockholm, Toronto, Sydney, and Berlin."
tier: default
proof_status: approved
owner: "Encoded research"
validity_window: "Verify before location-specific outreach"
source_hash: "pending"
exact_text: false
approved_language: "offices in Stockholm, Toronto, Sydney, and Berlin"
evidence:
- "https://www.mentimeter.com/contact"
- id: question-types
claim: "Mentimeter supports interactive question formats including multiple choice, word cloud, ranking, scales, quizzes, Q&A, surveys, and quick forms."
tier: core
proof_status: approved
owner: "Encoded research"
validity_window: "Verify quarterly for feature naming"
source_hash: "pending"
exact_text: false
approved_language: "multiple choice, word cloud, ranking, scales, quizzes, Q&A, surveys, and quick forms"
evidence:
- "https://www.mentimeter.com/features"
- id: enterprise-positioning
claim: "Mentimeter offers enterprise-oriented functionality for teams and organizations, including collaboration, templates, workspace administration, integrations, support, security, and control surfaces."
tier: default
proof_status: approved
owner: "Encoded research"
validity_window: "Verify before plan-specific claims"
source_hash: "pending"
exact_text: false
approved_language: "enterprise-oriented functionality for teams and organizations"
evidence:
- "https://www.mentimeter.com/enterprise"
- "https://www.mentimeter.com/plans"
- id: ai-positioning
claim: "Mentimeter AI is positioned as a tool for generating and improving interactive presentations, not as a replacement for human facilitation."
tier: default
proof_status: approved
owner: "Encoded research"
validity_window: "Verify quarterly"
source_hash: "pending"
exact_text: false
approved_language: "AI support for creating and improving interactive presentations"
evidence:
- "https://www.mentimeter.com/ai-at-mentimeter"
- id: accessibility-program
claim: "Mentimeter publishes accessibility information and frames accessibility as an ongoing product commitment."
tier: core
proof_status: approved
owner: "Encoded research"
validity_window: "Verify before accessibility-specific claims"
source_hash: "pending"
exact_text: false
approved_language: "publishes accessibility information"
evidence:
- "https://www.mentimeter.com/accessibility"
- id: public-company-investor-page
claim: "Mentimeter AB maintains public investor pages with governance, reports, presentations, and press releases."
tier: default
proof_status: approved
owner: "Encoded research"
validity_window: "Verify before investor-language use"
source_hash: "pending"
exact_text: false
approved_language: "maintains public investor pages"
evidence:
- "https://www.mentimeter.com/investors"
- "https://www.mentimeter.com/investors/reports-presentations"
requires_caveat:
- id: annual-report-2025-net-sales
claim: "Mentimeter reported 2025 net sales of SEK 598 million."
tier: default
proof_status: requires_caveat
owner: "Encoded research"
validity_window: "Use only with fiscal year and source"
source_hash: "pending"
exact_text: false
approved_language: "reported 2025 net sales of SEK 598 million"
caveat: "Financial figure is fiscal-year-specific and should not be used as a current revenue run-rate."
evidence:
- "https://www.mentimeter.com/investors/reports-presentations"
- id: customer-count-public
claim: "Mentimeter has public marketing pages that refer to very large customer and user counts."
tier: default
proof_status: requires_caveat
owner: "Encoded research"
validity_window: "Do not use a number unless pulled fresh from the exact page"
source_hash: "pending"
exact_text: false
approved_language: "large global customer and user base"
caveat: "Counts vary by page and date. Fetch the exact current number before use."
evidence:
- "https://www.mentimeter.com/"
- "https://www.mentimeter.com/enterprise"
- id: certifications-security
claim: "Mentimeter provides security and privacy documentation for enterprise buyers."
tier: core
proof_status: requires_caveat
owner: "Encoded research"
validity_window: "Verify exact certifications and trust-center state before use"
source_hash: "pending"
exact_text: false
approved_language: "security and privacy documentation for enterprise buyers"
caveat: "Use exact current security claims only from Mentimeter's trust, security, legal, or privacy pages."
evidence:
- "https://www.mentimeter.com/trust/security"
- "https://www.mentimeter.com/trust/privacy"
- "https://www.mentimeter.com/trust/legal/privacy-policy"
forbidden:
- id: no-all-anonymous
claim: "Mentimeter is always anonymous."
tier: core
proof_status: forbidden
owner: "Encoded research"
validity_window: "Permanent unless product guarantees change"
source_hash: "pending"
exact_text: false
approved_language: "Do not use"
- id: no-statistically-representative-default
claim: "Mentimeter poll results are statistically representative by default."
tier: core
proof_status: forbidden
owner: "Encoded research"
validity_window: "Permanent"
source_hash: "pending"
exact_text: false
approved_language: "Do not use"
- id: no-ai-perfect
claim: "Mentimeter AI creates perfect presentations or replaces the presenter."
tier: core
proof_status: forbidden
owner: "Encoded research"
validity_window: "Permanent"
source_hash: "pending"
exact_text: false
approved_language: "Do not use"
```