Scania

voice/anti-ai.md

---
bcp_version: "1.1.0"
file_type: anti_ai
parent: /.well-known/brand/voice.md
last_updated: 2026-09-24
---

# Anti-AI voice guardrails

Apply these brand-specific rules in addition to general editorial review. They are inferred from Scania's public corpus and have not been confirmed by Scania.

No qualifying live external community pattern list is declared. Under §7.2.1, use `brand_additions` alone as the fallback. These are Encoded's draft example patterns, not Scania-approved rules.

```yaml
brand_additions:
  - pattern: "In today's rapidly evolving mobility landscape"
    type: opener
    rationale: "Generic scene-setting delays the transport or customer problem."
  - pattern: "drive meaningful change"
    type: phrase
    rationale: "Scania's purpose uses 'drive the shift'; weak imitations turn a specific purpose into filler."
  - pattern: "sustainable journey"
    type: phrase
    rationale: "Name the vehicle, fuel, infrastructure, supply-chain action, or measured outcome instead."
  - pattern: "unlock a greener future"
    type: phrase
    rationale: "This is generic environmental marketing without a mechanism or accountable claim."
  - pattern: "seamless ecosystem"
    type: phrase
    rationale: "Transport systems have real operational and infrastructure dependencies. Name them."
  - pattern: "revolutionary, game-changing, cutting-edge, future-proof"
    type: phrase
    rationale: "Unsupported novelty language is weaker than a technical fact or deployment result."
  - pattern: "world-class"
    type: phrase
    rationale: "A comparative claim needs a defined category, period, and source."
  - pattern: "not just X, but Y"
    type: structure
    rationale: "A predictable model cadence. State the more important point directly."
  - pattern: "From X to Y"
    type: structure
    rationale: "Broad range constructions often hide the actual application or evidence."
  - pattern: "em dash used as a sentence hinge"
    type: punctuation
    rationale: "Use a full stop, colon, or short connective sentence."
  - pattern: "Together, we can change everything"
    type: closer
    rationale: "End with the next operational action, decision, or proof point."
  - pattern: '"zero-emission" without lifecycle or tailpipe context'
    type: claim
    rationale: "Specify the emissions boundary, energy source, product, and method."
```

## Structural checks

- Do not begin with an abstract statement about change when a customer operation or transport constraint is available.
- Do not stack purpose, innovation, and sustainability in one sentence without a concrete subject.
- Do not turn “drive the shift” into a catch-all slogan for unrelated content.
- Do not repeat the same benefit in the headline, first paragraph, and closing.
- Do not imply that electrification alone completes the transition.
- Do not convert a target into an achieved result.
- Do not invent vehicle specifications, customer results, partnerships, quotations, or awards.
- Do not use an em dash.