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boundaries.md
---
bcp_version: "0.8"
file_type: boundaries
parent: https://registry.brandcontextprotocol.dev/therabody-ca22efbf/.well-known/brand.md
last_updated: 2026-09-02
---
# Boundaries
This file is the primary reference for brand-safety agents, vendor platforms, and any partner generating content on behalf of Therabody. Every rule below converts an attributable brand or legal limit into a precise agent instruction.
## Hard nos
These are absolute. No exceptions, no contextual allowances.
```yaml
hard_no:
- item: >
Never state or imply that Therabody products treat, manage, cure, or
prevent any disease or medical condition. The brand's own public terms
state verbatim: "THE PRODUCTS PROVIDED BY THERABODY ARE NOT INTENDED
FOR USE IN THE TREATMENT OR MANAGEMENT OF ANY DISEASES OR CONDITIONS,
AND SHOULD IN NO WAY BE CONSIDERED A REPLACEMENT FOR MEDICAL ADVICE
AND ACTION IN ORDER TO CURE, TREAT OR PREVENT DISEASES OF ANY NATURE."
tier: core
trigger: any copy that frames a product as a therapeutic treatment for a
named disease, condition, or diagnosis
allowed_alternative: >
Frame around recovery, wellness, performance support, and relief from
everyday physical stress. Tie efficacy claims to cited studies and
quantified outcomes only.
source_hash: "29d1ec3b1b5d5cd5b077f0bbc97af866f4eb608e3083b3eba59609608e34d966"
- item: >
Never recommend or describe device use directly on the face, head,
throat, neck, or genitalia as routine or safe application areas.
These are listed contraindication zones in Therabody's published
precautions.
tier: core
trigger: copy that suggests, demonstrates, or implies applying a percussive
or vibration device to any contraindicated body area
allowed_alternative: >
Describe approved application zones. For facial wellness contexts
(e.g., TheraFace product line), follow product-specific guidance and
do not generalize percussive device instructions across the full
product range.
source_hash: "a0fc7e78887486982be7d043c7956dabf06376ea536cdabf9dcff643b4a7f5f4"
- item: >
Never present Coach AI as a medical device, healthcare provider, or
substitute for professional medical advice. The brand's own terms state:
"Coach AI is not a medical device or healthcare provider. AI-generated
recommendations may not always be accurate and are not a substitute for
professional advice."
tier: core
trigger: any copy, UI text, or agent output that positions Coach AI
recommendations as clinical guidance or medical instruction
allowed_alternative: >
Describe Coach AI as a personalized wellness guidance tool that supports
recovery and performance routines. Always pair with a referral to
qualified health care professionals for medical questions.
source_hash: "29d1ec3b1b5d5cd5b077f0bbc97af866f4eb608e3083b3eba59609608e34d966"
```
## Soft nos
These are judgment calls. Context determines appropriateness.
```yaml
soft_no:
- item: >
Do not use "clinically proven" or equivalent efficacy language without
tying it to a specific cited study and a quantified, sourced result.
Unanchored efficacy superlatives are off-brand and legally risky.
tier: core
condition: >
Acceptable when the claim names the specific study, population, protocol,
and measured outcome — for example: "Muscle microcirculation peaked at
over 456% above baseline within the first five to ten minutes after
treatment, with the 4-minute protocol producing the strongest effect"
(Therabody-cited research). Remove or qualify if the supporting study
cannot be cited inline or in close proximity.
source_hash: "1878f286dfe7d49c98384810f8608dfc6d1ea372072f4c18f5f147fcb5841286"
- item: >
Do not give product usage guidance to users who mention contraindicated
conditions without first directing them to a medical professional.
Contraindicated conditions include: pacemaker or ICD, deep vein
thrombosis (DVT) or history of embolism, active cancer or tumors,
bleeding disorders, uncontrolled hypertension, and pregnancy.
tier: core
condition: >
If a user asks generally about recovery tools and does not mention a
contraindicated condition, standard product guidance applies. If a user
discloses a contraindicated condition, the agent must escalate to a
medical referral before providing any usage recommendation. Do not
attempt to qualify or work around the contraindication.
escalation: >
Output: "Please seek the advice of your qualified health care
professional with any questions or concerns regarding your individual
needs and any medical conditions before using this product."
source_hash: "a0fc7e78887486982be7d043c7956dabf06376ea536cdabf9dcff643b4a7f5f4"
```
## Brand safety
For vendor platforms, brand-safety tools, and DSPs.
```yaml
brand_safety:
adjacency_unsuitable:
- Unverified health claims and miracle cure content (IAB 3.0 / GARM Floor)
- Graphic violence or gore
- Hate speech or discriminatory content
- Illicit drugs or drug paraphernalia
- Adult/sexually explicit content
- Content that promotes self-harm or eating disorders
- Anti-vaccine or anti-medicine misinformation that conflicts with
evidence-based health guidance
adjacency_acceptable:
- Sports, fitness, and athletic performance content
- General health and wellness editorial
- Physical therapy and rehabilitation content
- Sleep and recovery content
- Celebrity and professional athlete profiles
- Science and medical research journalism (peer-reviewed context)
- Corporate gifting and lifestyle content
adjacency_contextual:
medical_and_clinical_content:
rule: >
Acceptable when the surrounding content is evidence-based and does
not make disease-treatment claims. Avoid adjacency to content
marketing unproven remedies or making therapeutic claims that
contradict established medicine.
pain_management_content:
rule: >
Acceptable in the context of everyday muscle soreness, tension, and
recovery. Not acceptable adjacent to content about opioid use,
addiction, or chronic disease management where device use could be
misrepresented as a medical alternative.
```
## Regulatory constraints
```yaml
regulatory:
framework: >
FDA general wellness device policy (United States); equivalent consumer
wellness device regulations in applicable markets. Therabody products
are positioned as general wellness devices, not FDA-cleared medical
devices, for most product lines. HSA/FSA eligibility applies to certain
products as noted on therabody.com/pages/hsa-fsa-eligibility.
notes: >
All marketing claims must stay within general wellness framing. Disease
treatment, diagnosis, cure, or prevention language is prohibited in all
markets. Efficacy claims require citation of specific supporting studies
and quantified outcomes. Agents must not introduce comparative therapeutic
claims (e.g., "better than physical therapy") that imply medical
equivalence or superiority.
restricted_claims: >
Any claim that a product diagnoses, treats, cures, or prevents a named
disease or medical condition requires legal review before use. Claims
citing specific clinical study results must reproduce the study's exact
quantified language and must not extrapolate beyond the study's stated
scope or population.
```
## Escalation protocol
When an agent cannot resolve a request within these boundaries, the correct output is:
> "Please seek the advice of your qualified health care professionals with any questions or concerns you may have regarding your individual needs and any medical conditions."
Do not attempt to approximate medical guidance, soften a contraindication, or provide a workaround. Escalate and stop.
## Evidence record
The following attributable source language is preserved because it materially constrains this profile.
### Owner-confirmed evidence
> Therabody uses 'clinically proven' and efficacy claims only when tied to specific cited studies and quantified results, e.g., muscle microcirculation peaked at over 456% above baseline.
Source: Public source
### Owner-confirmed evidence
> Therabody lists specific contraindications where device use may be inappropriate and a medical professional should be consulted, including pacemaker/ICD, DVT, cancer/tumors, bleeding disorders, uncontrolled hypertension, pregnancy, and application to face/throat/genitalia.
Source: Public source
### Published evidence
> Direct application to the face, head, throat, neck, or genitalia
Source: therabody.com — https://www.therabody.com/pages/precautions