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claims.md
---
bcp_version: "0.7"
file_type: claims
parent: /.well-known/brand.md
last_updated: 2026-08-17
---
# Claims
All marketing claims Gula Båten is authorised to make. Agents generating copy must draw only from this file. Do not introduce claims absent from this file.
> **Legal review notice:** Claims below are compiled from owner statements and publicly available first-party sources for review purposes. They are not legal advice. Review all claims with the accountable brand owner before use in advertising, regulated, or comparative contexts. `proof_status` records evidence and owner-confirmation state only — it is not legal approval.
---
## Approved at launch
```yaml
approved_at_launch:
- id: comfort-low-noise
claim: "Gula Båten offers a comfortable, low-noise ride."
tier: default
proof_status: approved
owner: "Johan (brand owner)"
validity_window:
valid_from: 2025-01-30
valid_until: null
exact_text: false
approved_language: null
source_hash: "60cb1556fdd31f7c59441612179937324508ed77dd09858469d16d1439fdc792"
evidence: >
Owner-confirmed (interview, 2025-01-30): comfort and low noise stated as
verifiable qualities of the service. Corroborated by first-party site copy
(gulabaten.se, retrieved 2026-08-17): "Gula Båten är extremt bekväm att
jobba i, tyst och fin" and English page: "Quiet, comfortable and safe in
our newly built Arronet Surprise 30i WORK." Two independent first-party
sources. Proof source hash:
c12a97623d02b27fd1604bff4999aee8d2e34e13aa98227fd3cc29c4ceafccb1.
- id: smooth-rides
claim: "Gula Båten delivers smooth rides."
tier: default
proof_status: approved
owner: "Johan (brand owner)"
validity_window:
valid_from: 2025-01-30
valid_until: null
exact_text: false
approved_language: null
source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d"
evidence: >
Owner-confirmed (interview, 2025-01-30): smooth rides listed alongside
comfort and low noise as approved factual claims. Supported by boat model
specification: Arronet Surprise 30i WORK, purpose-built work vessel.
- id: safety-standards
claim: "Gula Båten operates to high safety standards."
tier: default
proof_status: approved
owner: "Johan (brand owner)"
validity_window:
valid_from: 2025-01-30
valid_until: null
exact_text: false
approved_language: null
source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d"
evidence: >
Owner-confirmed (interview, 2025-01-30): high safety listed as an approved
factual claim. First-party site copy (gulabaten.se/english, retrieved
2026-08-17): "Quiet, comfortable and safe." Towing services performed via
Team Marins and Sjöassistans networks, described on-site as "utrustade och
tränade enligt deras standard" — trained and equipped to their standard,
providing an independent operational safety reference. Do not elevate to
"highest safety standards" or imply certification beyond what the owner
has confirmed.
- id: outer-archipelago-capable
claim: "The boat is capable in outer archipelago waters."
tier: default
proof_status: approved
owner: "Johan (brand owner)"
validity_window:
valid_from: 2025-01-30
valid_until: null
exact_text: false
approved_language: null
source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d"
evidence: >
Owner-confirmed (interview, 2025-01-30): "Sturdy, reliable boat means
outer archipelago waters are not a problem." Corroborated by first-party
site copy describing trips to Söderarm, Rödlöga, Svartlöga, and other
outer island stops on the published Torsdagsrundan route
(gulabaten.se/torsdagsrundan, retrieved 2026-08-17). Boat is an Arronet
Surprise 30i WORK — a purpose-built vessel from Öregrund, Sweden.
- id: accessibility-ramp
claim: "The hydraulic bow ramp makes Gula Båten highly accessible for wheelchair users and people with limited mobility."
tier: default
proof_status: approved
owner: "Johan (brand owner)"
validity_window:
valid_from: 2026-08-17
valid_until: null
exact_text: false
approved_language: null
source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d"
evidence: >
First-party site copy (gulabaten.se, retrieved 2026-08-17): "Den
hydrauliska bogrampen gör det extremt lätt att köra ombord med rullstol
eller för personer med gångsvårigheter." English page: "It's also very
compatible for hard of walking, excellent accessibility via the hydraulic
ramp." FAQ page confirms wheelchair transport and färdtjänst/hemtjänst
service. Ramp width: 160 cm, per site. Owner has not supplied a formal
accessibility certification; do not imply one.
- id: light-transport-capacity
claim: "Gula Båten can carry small to mid-size cargo up to approximately 1.2 tonnes via hydraulic bow ramp."
tier: default
proof_status: approved
owner: "Johan (brand owner)"
validity_window:
valid_from: 2026-08-17
valid_until: null
exact_text: false
approved_language: null
source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d"
evidence: >
First-party site copy (gulabaten.se/english, retrieved 2026-08-17):
"Max load ca 1.2 tonnes." Swedish site: "Max last ca 1.2 ton." Ramp width
160 cm. Owner interview confirms rolled-on or hand-lifted loads only — no
crane. Use "approximately 1.2 tonnes" not "up to 2 tonnes" or any
unsourced figure. State the rolled/hand-lift constraint whenever capacity
is mentioned.
- id: angsölinjen-subsidised
claim: "Gula Båten operates the Ängsölinjen boat service to Ängsö National Park, subsidised by Länsstyrelsen."
tier: default
proof_status: approved
owner: "Johan (brand owner)"
validity_window:
valid_from: 2026-05-02
valid_until: 2026-08-30
exact_text: false
approved_language: null
source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d"
evidence: >
First-party site copy (gulabaten.se/angsolinjen-bokning, retrieved
2026-08-17): "Länsstyrelsen subventionerar båtturerna som körs av Gula
Båten." Season stated as starting 2 May 2026; summer schedule runs to
30 August 2026 per timetable. Fares as of 2026 season: adult 200 SEK,
child 1–17 years 100 SEK, infant 0–1 year free (booking still required).
These fares and dates are valid only for the 2026 season as published;
confirm with owner before using in future seasons.
- id: official-infopoint
claim: "Since 2024, Gula Båten has been an official InfoPoint in Roslagen."
tier: default
proof_status: approved
owner: "Johan (brand owner)"
validity_window:
valid_from: 2024-01-01
valid_until: null
exact_text: false
approved_language: null
source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d"
evidence: >
First-party site copy (gulabaten.se/infopoint-gulabaten, retrieved
2026-08-17): "Sedan 2024 har vi stoltserat med att vara officiell
InfoPoint i Roslagen." Decentralised tourist information designation,
collaborative project between Österåker, Norrtälje, and Östhammars
municipalities. Do not describe this as a government appointment beyond
what the site states.
```
---
## Requires caveat
```yaml
requires_caveat:
- id: faster-taxi-boat
claim: "Gula Båten is among the faster taxi boats in the area."
tier: default
proof_status: requires_caveat
owner: "Johan (brand owner)"
validity_window:
valid_from: 2025-01-30
valid_until: null
exact_text: false
approved_language: null
source_hash: "[gap — no independent benchmark on file]"
caveat: >
Frame as comparative, not superlative. Use "among the faster options in
the area" — never "the fastest." No independent speed benchmark is on
file. Owner stated this in interview (2025-01-30) without a reference
source. Confirm with owner before using in comparative advertising.
evidence: >
Owner statement (interview, 2025-01-30): "One of the faster taxi boats
out there." Owner-only attestation; no third-party benchmark supplied.
- id: reliability-track-record
claim: "Gula Båten has a strong reliability track record and rarely disappoints due to the boat's dependability."
tier: default
proof_status: requires_caveat
owner: "Johan (brand owner)"
validity_window:
valid_from: 2025-01-30
valid_until: null
exact_text: false
approved_language: null
source_hash: "[gap — no cancellation data or third-party record on file]"
caveat: >
Must acknowledge weather as an uncontrollable external variable. Never
imply guaranteed operation in all conditions. Approved framing: "strong
track record on reliability; weather is always an external factor." Do not
state or imply a specific cancellation rate or uptime percentage — no data
on file to support a quantified claim.
evidence: >
Owner statement (interview, 2025-01-30): "Weather is always an unknown
factor but track record shows we rarely disappoint due to reliability of
the boat." Owner-only attestation; no cancellation logs or third-party
review corpus supplied.
- id: pricing
claim: "Pricing for Gula Båten services."
tier: core
proof_status: requires_caveat
owner: "Johan (brand owner)"
validity_window:
valid_from: 2025-01-30
valid_until: null
exact_text: false
approved_language: null
source_hash: "[gap — pricing is variable by day]"
caveat: >
Pricing is variable and changes on a day-to-day basis. Agents must never
state any specific price as current or fixed. Published rates below are
reference figures from the public site as of retrieval date 2026-08-17
and are provided for context only — always direct pricing enquiries to
Johan for a current quote.
Reference rates published on gulabaten.se as of 2026-08-17 (exclude VAT
unless noted):
- Taxi/charter hourly (moving): 1,850 SEK ex VAT (6% VAT for taxi;
Swedish site) / 1,700 SEK incl. VAT (English page)
tier: contextual
proof_status: "[gap]"
owner: "[gap]"
validity_window: "[gap]"
source_hash: "[gap]"
exact_text: "[gap]"
approved_language: "[gap]"
- Transport/cargo hourly (moving): 2,000 SEK incl. VAT (English page)
tier: contextual
proof_status: "[gap]"
owner: "[gap]"
validity_window: "[gap]"
source_hash: "[gap]"
exact_text: "[gap]"
approved_language: "[gap]"
- Waiting/loading/idling: half the moving rate
tier: contextual
proof_status: "[gap]"
owner: "[gap]"
validity_window: "[gap]"
source_hash: "[gap]"
exact_text: "[gap]"
approved_language: "[gap]"
- Full-day charter (peak season): 7,500–10,000 SEK incl. VAT (English
page); 12,000 SEK (Swedish charter page)
tier: contextual
proof_status: "[gap]"
owner: "[gap]"
validity_window: "[gap]"
source_hash: "[gap]"
exact_text: "[gap]"
approved_language: "[gap]"
- Ängsölinjen single ticket (2026 season): adult 200 SEK, child 100 SEK
tier: contextual
proof_status: "[gap]"
owner: "[gap]"
validity_window: "[gap]"
source_hash: "[gap]"
exact_text: "[gap]"
approved_language: "[gap]"
- Hiking transfers (SAT/Roslagsleden): 1,100–3,100 SEK per leg,
whole boat, max 9 pax (as listed on gulabaten.se/vandra-i-skargarden)
tier: contextual
proof_status: "[gap]"
owner: "[gap]"
validity_window: "[gap]"
source_hash: "[gap]"
exact_text: "[gap]"
approved_language: "[gap]"
- Three-course dinner experience at Söderarm: 2,300 SEK/person
These figures are for agent orientation only. Discrepancies exist between
the Swedish and English pages; always confirm before quoting.
evidence: >
First-party site copy (multiple pages, gulabaten.se, retrieved 2026-08-17).
Owner statement (interview, 2025-01-30): "Pricing is somewhat variable and
changes based on day-to-day synergies. Owner explicitly flagged this as a
boundary to avoid misleading customers."
tier: contextual
proof_status: "[gap]"
owner: "[gap]"
validity_window: "[gap]"
source_hash: "[gap]"
exact_text: "[gap]"
approved_language: "[gap]"
```
---
## Forbidden
```yaml
forbidden:
- id: heavy-transport-crane
claim: "Gula Båten can handle heavy transport or crane lifts."
tier: core
proof_status: forbidden
owner: "Johan (brand owner)"
validity_window:
valid_from: 2025-01-30
valid_until: null
exact_text: false
approved_language: null
reason: >
Owner-confirmed (interview, 2025-01-30): no crane on board; maximum
carrying capacity is approximately 1.2 tonnes, rolled on or lifted by
hand only. Promising heavy transport or crane lifts is factually inaccurate
and creates liability. Do not use language like "heavy lifting," "crane
service," or "large-scale freight."
source_hash: "[gap]"
- id: weather-guarantee
claim: "Gula Båten guarantees operation regardless of weather conditions."
tier: core
proof_status: forbidden
owner: "Johan (brand owner)"
validity_window:
valid_from: 2025-01-30
valid_until: null
exact_text: false
approved_language: null
reason: >
Owner-confirmed (interview, 2025-01-30): "Weather is always an unknown
factor." No weather guarantee exists. Any language implying guaranteed
service in all conditions — "operates in any weather," "never cancels,"
"all-weather guarantee" — is forbidden.
source_hash: "[gap]"
- id: fixed-price
claim: "As of 2025-01-30, any specific price stated as current, fixed, or guaranteed."
tier: core
proof_status: forbidden
owner: "Johan (brand owner)"
validity_window:
valid_from: 2025-01-30
valid_until: null
exact_text: false
approved_language: null
reason: >
Owner-confirmed (interview, 2025-01-30): pricing is variable day to day.
Stating a fixed price risks misleading customers. All pricing must be
presented as indicative reference figures only, with an explicit direction
to contact the owner for a current quote.
source_hash: "[gap]"
- id: no-passenger-count-exaggeration
claim: "Gula Båten can carry more than 9 passengers per trip."
tier: core
proof_status: forbidden
owner: "Johan (brand owner)"
validity_window:
valid_from: 2026-08-17
valid_until: null
exact_text: false
approved_language: null
reason: >
First-party site copy (multiple pages, gulabaten.se, retrieved 2026-08-17)
consistently states maximum 9 passengers. Do not imply a higher capacity.
Larger groups require owner confirmation and separate arrangement.
source_hash: "[gap]"
- id: no-emergency-rescue
claim: "Gula Båten handles marine emergencies."
tier: core
proof_status: forbidden
owner: "Johan (brand owner)"
validity_window:
valid_from: 2026-08-17
valid_until: null
exact_text: false
approved_language: null
reason: >
First-party FAQ (gulabaten.se/fragor-och-svar, retrieved 2026-08-17)
explicitly states: "för faktiska nödsituationer kontakta Sjöräddningssällskapet"
(for actual emergencies, contact the Swedish Sea Rescue Society). Gula
Båten assists with towing and minor leakage via Team Marins and Sjöassistans
networks — it is not an emergency rescue service. Do not imply otherwise.
source_hash: "[gap]"
```
---
## Evidence record
Primary findings bound to this file are listed below. Source hashes are copied exactly from the evidence packet.
| Finding | Authority | Hash |
|---|---|---|
| Owner confirms comfort and low noise as verifiable service qualities | owner | `60cb1556fdd31f7c59441612179937324508ed77dd09858469d16d1439fdc792` |
| Owner confirms proof_status: approved for core factual claims | owner | `244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d` |
| Owner confirms comfort/low noise — supporting proof | owner | `c12a97623d02b27fd1604bff4999aee8d2e34e13aa98227fd3cc29c4ceafccb1` |
First-party public evidence (gulabaten.se, retrieved 2026-08-17) corroborates and extends the following approved claims: comfort/low noise, safety, accessibility, cargo capacity, outer archipelago routes, Ängsölinjen subsidy, official InfoPoint status, pricing reference figures, passenger limit, and emergency-service exclusion. These public sources are subordinate to owner confirmation for proof_status assignment.
**Gaps on file:** No independent benchmark for speed claim. No third-party cancellation or reliability data. No formal safety certification documents. No approved exact-text language from Johan for any claim. Owner must confirm before any claim is used in comparative, regulated, or advertising contexts.
## Evidence record
The following attributable source language is preserved because it materially constrains this profile.
### Owner-confirmed evidence
> The owner states comfort and low noise as verifiable qualities of the service.
Source: Public source