Klättermusen

values.md

---
bcp_version: "1.1.1"
file_type: values
parent: https://registry.brandcontextprotocol.dev/klattermusen-3cd91acf/.well-known/brand.md
last_updated: 2026-10-05
---

# Values

> **Public-source demonstration.** Klättermusen does not publish a single values page. These principles are assembled from About, the durability story, and the 50-year interview. They are not an approved values charter.

## Operating principles

```yaml
values:
  - name: "Durability"
    meaning: "The durability story calls it the core value in hindsight: improve the construction, then the material, then keep the equipment serviceable until it wears out."
    source: "https://www.klattermusen.com/en-us/story-durability-a-core-value/"
    tradeoff: "A longer life asks for repair and for heavier care than a seasonal replacement."

  - name: "Minimum impact, same age as the workshop"
    meaning: "About says the environmental idea is unchanged since 1975: repair until it falls apart, and keep improving constructions. Materials changes are dated, not vibes."
    source: "https://www.klattermusen.com/en-us/about-us/"
    tradeoff: "Do not drop a new fiber claim that the fabrics pages do not carry."

  - name: "Function with a reason"
    meaning: "Head of Design: every product has a purpose, and every detail has a reason. The inside should show the same care as the outside."
    source: "https://www.klattermusen.com/en-eu/50-years-of-craftsmanship/"
    tradeoff: "A detail without a job is decoration. They say they are not selling fashion."

  - name: "Keep what works, change what does not"
    meaning: "We don't archive ideas; we evolve them. A 30-year detail stays if it still works."
    source: "https://www.klattermusen.com/en-eu/50-years-of-craftsmanship/"
    tradeoff: "Heritage is not a costume. Nostalgia does not outrank the current use."

  - name: "Repair before replace"
    meaning: "The warranty page says they prefer to repair when a covered defect can be repaired. Care pages exist so owners can make products last."
    source: "https://www.klattermusen.com/en-us/support/warranty/"
    tradeoff: "Repair is not a promise that nothing wears out. Age and harsh use are expected."
```

When two principles collide in a sentence, keep durability and the dated environmental fact together, the way Ferrero does: they are design principles, not a choice of one over the other. Safety copy stays inside "Maximum Safety. Minimum Impact." Do not inflate it into a certified safety claim.