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claims.md
---
bcp_version: "1.1.1"
file_type: claims
parent: https://registry.brandcontextprotocol.dev/klattermusen-3cd91acf/.well-known/brand.md
last_updated: 2026-10-05
---
# Claims
> **Public-source demonstration.** Dated claims below were read from Klättermusen pages on 5 October 2026, except the ISPO block, which is trade press and the show's own site. Klättermusen has not approved this register.
## Supportable from first-party pages
```yaml
claims:
- claim: "Klättermusen is a maker of refined mountaineering equipment, established in 1975."
year: 1975
tier: core
proof_status: approved
exact_text: true
evidence: "https://www.klattermusen.com/en-us/about-us/"
conditions: "Swedish About confirms founding in Umeå in 1975. https://www.klattermusen.com/sv-se/about-us/"
- claim: "The webshop is operated by Klättermusen AB, Årevägen 55, 837 52 Åre, Sweden, organization number 556530-7583."
year: 2026
tier: core
proof_status: approved
exact_text: true
evidence: "https://www.klattermusen.com/en-us/support/terms-conditions/"
conditions: "Legal seat in the terms. Founding city remains Umeå. Do not merge the two into one sentence without both facts."
- claim: "Klättermusen switched to 100% organic cotton in 2006."
year: 2006
tier: core
proof_status: approved
exact_text: true
evidence: "https://www.klattermusen.com/en-us/about-us/"
conditions: "Also on the Swedish About page. Scope is the cotton change they describe, not a claim that every fiber in every product is organic cotton."
- claim: "Klättermusen has been a bluesign system partner since 2007."
year: 2007
tier: core
proof_status: approved
exact_text: false
evidence: "https://www.klattermusen.com/en-us/fabrics/"
conditions: "Their fabrics page. Do not say every mill or every product is bluesign approved."
- claim: "Klättermusen says it was the first outdoor company to remove PFOA from all garments, in 2008."
year: 2008
tier: core
proof_status: requires_caveat
exact_text: false
evidence: "https://www.klattermusen.com/en-us/fabrics/"
conditions: "Brand-stated primacy. Keep 'says' or quote the page. Not an independent ranking."
- claim: "In 2009 Klättermusen introduced nylon from recycled fishing nets in all backpacks and started its recycling system."
year: 2009
tier: core
proof_status: approved
exact_text: false
evidence: "https://www.klattermusen.com/en-us/about-us/"
conditions: "The 'all backpacks' scope is theirs, for 2009. Do not extend it to every 2026 product without a current product page."
- claim: "In September 2017 Klättermusen said it became the first outdoor brand with a 100% fluorocarbon-free collection."
year: 2017
tier: core
proof_status: requires_caveat
exact_text: false
evidence: "https://www.klattermusen.com/en-us/about-us/"
conditions: "Date is September 2017. Swedish About agrees. Primacy is their wording. Current fabrics page says DWRs are 100% free of fluorocarbons."
- claim: "Cutan is described as Klättermusen's waterproof, ventilating fabric technology, with PTFE-free membranes aimed at PFAS-free production."
year: 2026
tier: default
proof_status: approved
exact_text: false
evidence: "https://www.klattermusen.com/en-us/fabrics/cutan/"
conditions: "Versions named on the page: 3-layer, 2.5-layer, and 2-layer. Do not assign one construction to every Cutan garment."
- claim: "The product lifetime warranty covers manufacturing defects during the normal life of the product, and does not mean the wearer's life span."
year: 2026
tier: core
proof_status: approved
exact_text: true
evidence: "https://www.klattermusen.com/en-us/support/warranty/"
conditions: "Excludes wear, misuse, alteration, and products the owner sells or gives away. Retailer purchases go back to the retailer."
- claim: "Homepage copy read 5 October 2026 says Klättermusen entered as Head Partner for Sörmlands 50K in 2025, and that 2026 is about going further."
year: 2025
tier: default
proof_status: requires_caveat
exact_text: false
evidence: "https://www.klattermusen.com/en-us/"
conditions: "Homepage marketing line. Do not invent the 2026 calendar."
- claim: "The homepage meta description uses the line Maximum Safety. Minimum Impact."
year: 2026
tier: default
proof_status: approved
exact_text: true
evidence: "https://www.klattermusen.com/en-us/"
conditions: "Read 2026-10-05. A line, not a certified safety mark."
```
## ISPO: trade press and the show, not a brand page
No Klättermusen.com page found that places the brand at ISPO. Do not state current exhibitor status.
```yaml
ispo:
blocked:
- "Klättermusen is exhibiting at ISPO Munich in 2024, 2025, or 2026."
- "Klättermusen is an official ISPO partner."
- "Klättermusen won an ISPO award in 2024, 2025, or 2026."
show_calendar:
statement: "ISPO's own homepage schema, fetched 5 October 2026, describes ISPO 2026 in Amsterdam at RAI on 3-5 November 2026."
evidence: "https://www.ispo.com/"
conditions: "This is the show's calendar. It does not say Klättermusen is attending. The homepage HTML did not mention Klättermusen."
trade_press_2020:
proof_status: unverified_third_party
statement: "Trade press reported that Klättermusen received ISPO Munich 2020 awards, including products named Farbaute, Vidar, and Höner, and a sustainability award associated with Farbaute Katla."
evidence:
- "http://nordingerstore.de/klaettermusen-gewinnt-4-awards-ispo-2020/"
- "https://4outdoor.pl/2020/02/03/ispo-munich-2020-gold-winners-sustainability-achievement/"
- "https://outdoormagazine.it/wp-content/uploads/sites/3/2020/03/02_REPORT.pdf"
conditions: "Secondary sources from 2020. Not confirmed on klattermusen.com. Do not move them into the present tense."
```
## Do not claim
- A public brand book, logo-usage rules, or licensed type specification.
- That Fonts In Use is Klättermusen's type spec.
- That this demonstration was endorsed by Klättermusen.
- Imagery rights for campaign photography.