Klättermusen

voice/anti-ai.md

---
bcp_version: "1.1.1"
file_type: anti_ai
parent: https://registry.brandcontextprotocol.dev/klattermusen-3cd91acf/.well-known/brand/voice.md
last_updated: 2026-10-05
---

# Voice guardrails

> **Public-source demonstration.** These are Encoded's guardrails for this example, inferred from what the public pages refuse to do. Klättermusen has not approved a banned-word list.

```yaml
brand_additions:
  - type: phrase
    pattern: "not just durable, but sustainable"
    rationale: "Their CEO says durability and sustainability are not trade-offs. The contrast frame turns a design principle into a slogan."
    example: "Not just durable, but sustainable."

  - type: phrase
    pattern: "eco-friendly fashion"
    rationale: "The craftsmanship page says you are not buying fashion."
    example: "Eco-friendly fashion for the modern explorer."

  - type: phrase
    pattern: "lifetime guarantee"
    rationale: "The warranty is a product lifetime warranty against manufacturing defects. The page says this does not imply the wearer's life span."
    example: "A lifetime guarantee, for as long as you live."

  - type: phrase
    pattern: "now exhibiting at ISPO"
    rationale: "No first-party ISPO page and no verified 2024-2026 exhibitor listing. Do not assert current exhibitor status."
    example: "Meet us at our ISPO Munich booth this week."

  - type: phrase
    pattern: "official brand guidelines"
    rationale: "No public guidelines pack. The ABC page says it is not a brand book."
    example: "According to the official Klättermusen brand book."

  - type: phrase
    pattern: "Alias Klute"
    rationale: "Fonts In Use is a third-party 2018 note. Live CSS does not set that family. Do not present it as the official text face."
    example: "Set in the official Alias Klute typeface."
```

## Patterns to cut

- Category openers: "In a world of fast fashion," "Elevate your adventure," "Gear that moves with you."
- Superlatives they did not publish: greenest, safest, most awarded, official partner.
- Award sentences with no year and no source. A 2020 trade-press report is not a 2026 prize.
- Treating Swedish and English as two different histories. The dates match. Keep them matched.
- Em-dash cadence and exclamation points in new lines.
- Any sentence that implies Klättermusen reviewed this package.