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visual.md
---
bcp_version: "0.8"
file_type: visual
parent: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md
last_updated: 2026-10-06
---
# Visual guidance
This file transcribes Omniva's live public brandbook. Use the current brandbook assets and examples for production. Do not redraw the logo, synthesize the licensed typeface, or treat a public download as permission for every use.
## Authority and gaps
```yaml
visual_authority:
status: brand_published
observed_on: 2026-10-06
sources:
- "https://www.omnivagroup.com/brandbook/logo/"
- "https://www.omnivagroup.com/brandbook/typography/"
- "https://www.omnivagroup.com/brandbook/colors/"
- "https://www.omnivagroup.com/brandbook/photography/"
- "https://www.omnivagroup.com/brandbook/illustrations/"
- "https://www.omnivagroup.com/brandbook/graphic_elements/"
- "https://www.omnivagroup.com/brandbook/layout/"
not_confirmed:
- "license terms for every downloadable logo, font, photograph, illustration, and template"
- "font files or redistribution rights for TT Wellingtons"
- "a text transcription of the minimum logo sizes shown only in the brandbook's raster diagram"
- "complete WCAG results for every published color combination"
- "motion specifications"
```
## Logo
The symbol repeats one shape four times around a central square. Omniva says the form symbolizes movement and happiness. The wordmark uses the same friendly geometric sans-serif character as the identity and retains the lowercase “o” from the previous identity.
```yaml
logo_usage:
generation_policy: official_assets_only
generation_instructions: "Do not draw, trace, typeset, approximate, or hallucinate the Omniva symbol, wordmark, wordmark-with-slogan, lockup, or pattern. Use a current official asset from the live logo page and confirm rights."
available_forms:
- "symbol"
- "wordmark"
- "wordmark with slogan"
- "horizontal or vertical lockup"
official_download_page: "https://www.omnivagroup.com/brandbook/logo/"
clear_space: "Keep a safety zone equal to the letter O on every side, following the official diagram for the chosen asset."
minimum_size: "Use the exact digital or print minimum in the current official raster diagram; no numeric value is inferred here because the page does not publish it as text."
approved_color_families:
- "orange"
- "deep black"
- "sun yellow"
- "berry purple"
- "monochrome black or white"
forbidden_modifications:
- "non-proportional stretching"
- "new lockup combinations"
- "adding curves or imitating the brand pattern with the logo"
- "positions outside 90-degree angles"
- "drop shadows"
- "outlined logo versions"
- "undefined logo colors"
- "using the logo as a photo mask"
```
For photography, choose an official white or deep-black variant that is legible on the actual image. The brandbook illustrates approximately 30% deep-black or white overlays when the image needs more contrast. Test the final composition; do not rely on the example caption alone.
## Color
Omniva calls its palette bold, friendly, and distinctive. Orange, white, and black do most of the work. Sun yellow and berry purple increase brand volume; secondary colors support interfaces, buttons, and notifications and must not become more prominent than the primary colors.
```yaml
color:
primary:
- name: "Orange"
pantone: "Pantone 1505"
hex: "#FF6600"
rgb: "255/102/0"
cmyk: "0/64/100/0"
ral: "2004; 2008 for parcel machines and letterboxes"
- name: "White"
hex: "#FFFFFF"
rgb: "255/255/255"
cmyk: "0/0/0/0"
ral: "9003"
- name: "Deep black"
pantone: "Pantone Black"
hex: "#000000"
rgb: "0/0/0"
cmyk: "0/0/0/100"
ral: "9004"
- name: "Sun yellow"
pantone: "Pantone 7549"
hex: "#FFBC01"
rgb: "255/188/1"
cmyk: "0/28/100/0"
ral: "1003"
- name: "Berry purple"
pantone: "Pantone 517"
hex: "#E3C6E4"
rgb: "227/198/228"
cmyk: "1/22/0/0"
secondary:
- { name: "Grey", hex: "#F4F4F4" }
- { name: "Dark grey", hex: "#2D2D2D" }
- { name: "Peach", hex: "#FBE6D9" }
- { name: "Pale yellow", hex: "#FCEED0" }
- { name: "Pink", hex: "#FAEAFD" }
- { name: "Green", hex: "#73CA62" }
- { name: "Pale green", hex: "#DAFED6" }
rules:
- "Use orange, white, and deep black as the dominant system."
- "Use sun yellow and berry purple for additional brand volume and accents."
- "Use secondary colors carefully and precisely; never let them become more prominent than the primary palette."
- "Use only primary brand colors for the graphic smile elements."
- "On orange, the graphic-element guidance permits pure white; on deep black, use white outlines."
- "Test text, icons, controls, focus states, and overlays for contrast in the actual size and context."
```
## Typography
```yaml
typography:
primary:
family: "TT Wellingtons"
foundry: "TypeType"
rights_note: "The brandbook identifies the family but does not grant font redistribution rights. Obtain and license it through an approved Omniva workflow."
supported_scripts_as_published:
- "Western Europe"
- "Central/Eastern Europe"
- "Baltic"
- "Turkish"
- "Romanian"
- "Cyrillic"
fallback:
family: "Arial"
role: "system typeface when TT Wellingtons is unavailable"
hierarchy:
large_headline: "TT Wellingtons Medium, approximately 4.4x, 118% line height"
subheadline: "TT Wellingtons Medium, approximately 2x, 118% line height"
accent: "TT Wellingtons Medium, uppercase, approximately 1x, 136% line height, 12% character spacing"
button: "body-text style in Demi Bold or a different brand color; use only as needed"
body: "Medium, 160% line height; examples show 1x and 0.8x sizes"
rules:
- "Use lowercase for customer messages to create a friendly feel where language and context permit."
- "Maintain clear size contrast between headline, subheadline, and body."
- "Do not set long body copy in uppercase, italics, or Demi Bold."
- "Use italics and Demi Bold only as short accents."
- "Use traditional lining numerals for pulled-out data and oldstyle numerals in running text as shown by the brandbook."
- "Do not fabricate TT Wellingtons with a similar geometric sans. Use Arial when the licensed primary face is unavailable."
```
## Photography
```yaml
photography:
overall: "Natural, warm, joyful, and credible, with a few bright red or orange accents."
portraits:
- "Use natural light and realistic emotion rather than saccharine expression."
- "Include small Omniva-orange accents unobtrusively."
- "Avoid harsh shadows and overexposure when studio lighting is necessary."
environments:
- "Use a semi-documentary view of nature, cities, and towns."
- "Prefer warm tonality and medium exposure without overly dark shadows."
- "Sunny scenes are welcome, but realistic rain and overcast weather are valid when warmth or small orange accents remain."
- "Choose clean compositions with one focal point and limited background detail."
- "When people are contextual rather than the subject, the guide allows distance without identifying features."
joy:
- "Show intimate, close life moments with a light-hearted, warm, cozy feel."
- "Orange accents may be bold."
- "Use medium-to-high image contrast without overexposure or harsh high-contrast shadows."
avoid:
- "stock photography"
- "staged or acted-out sets"
- "over-the-top emotion or poses"
- "holiday cliches"
- "unnatural group poses"
source: "https://www.omnivagroup.com/brandbook/photography/"
```
The photography page contains context-dependent guidance on showing faces versus distant, non-identifying figures. Apply the rule for the intended category and obtain consent and usage rights; do not invent a universal people-photography rule.
## Illustration
```yaml
illustration:
character: "Light, simple, and balanced between technical drawing and fluid organic lines."
source_basis: "Start from a reference photograph."
construction:
- "Use 1 pt pen-tool lines with round caps and corners in Adobe Illustrator, as published."
- "Keep most lines separate for a loose feeling; round selected corners for smoothness."
- "Use mostly black linework, with primary-color accents when needed."
- "Displace color shapes slightly and retain some unfilled space."
- "For standing figures, the guide specifies a black radial-gradient foot shadow at 30% opacity."
- "Simplify small-scale figures, especially facial detail."
usage:
- "Use illustration when photography cannot express the idea, when material needs relief from photography, or when subtle attention is required."
- "Keep illustrations to no more than 30% of social content."
- "Do not mix photography and illustration in the same post, item, section, or slide."
avoid:
- "chalk, watercolor, or other artistic line effects"
- "dense, detailed linework"
- "using illustration as the main way to show real customers and emotions when photography is available"
source: "https://www.omnivagroup.com/brandbook/illustrations/"
```
## Graphic elements and icons
```yaml
graphic_elements:
careful_hold:
meaning: "Care and precision around every entrusted shipment."
behavior: "Adapt elements derived from the Omniva symbol around the content area."
stack_of_smiles:
meaning: "Satisfied customers and the Omniva team."
behavior: "Smiles may vary in color, movement, and size; stacked versions remain smile-side up."
encompassing_link:
meaning: "Connections across the stages between expectation and outcome."
behavior: "Build rhythmic color sequences with no more than three branches from one connection."
icons:
style: "simple, functional, geometric, and easy to understand"
published_recommendation: "Use the Orion Icon Library when suitable; develop additions only in the demonstrated vocabulary."
rights_note: "Confirm the Orion asset license and Omniva approval before production use."
generation_boundary: "Do not reconstruct these elements from prose. Use current official artwork or an Omniva-approved designer."
source: "https://www.omnivagroup.com/brandbook/graphic_elements/"
```
## Layout and brand volume
```yaml
layout:
foundation:
- "Favor left-aligned content."
- "Use two letter-O widths as the rule-of-thumb text margin; depart only when the composition requires it."
lower_volume: "Separate wordmark from symbol; use restrained content and elements over brand-color fields or photography."
medium_volume: "Let adaptable symbol elements support the composition while text remains predominantly left-aligned."
medium_with_twist: "Use dynamic smile angles less often, to enliven the system rather than define its core."
high_volume_stack: "Open the symbol into orderly or freely orchestrated stacks of large and small smiles."
high_volume_special: "Reserve colorful linked smiles, symbol patterns, and other deviations for unique, thoughtfully designed cases while retaining the established layout principles."
source: "https://www.omnivagroup.com/brandbook/layout/"
```
## Production checklist
1. Obtain the official asset and confirm its rights, language, format, and current version.
2. Use TT Wellingtons only when properly licensed; otherwise use Arial.
3. Select a published palette combination and test real contrast.
4. Choose one image language per unit: photography or illustration, not both.
5. Keep customer copy friendly and legible; do not force lowercase where it damages meaning.
6. Use graphic elements from official artwork, not a redraw.
7. Check the logo's O-based safety zone and the official minimum-size diagram.
8. Confirm that the finished piece does not imply Omniva approval of this demonstration.