This record is managed by an account, but domain control has not been proven.
brand.md
---
bcp_version: "0.8"
file_type: root
brand_name: "Omniva"
publication_profile: registry_backed
canonical_bcp: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md
registry_mcp: https://registry.brandcontextprotocol.dev/mcp
registry_handle: "omniva-691-staging"
tree_version: "1.0.0"
website: "https://www.omnivagroup.com/"
category: "Postal, parcel, and logistics services"
headquarters: "Tallinn, Estonia"
publication_status: demonstration
provenance: "Assembled by Encoded Brands from Omniva's public website and live brandbook; not reviewed or approved by Omniva."
default_locale: "en"
supported_locales: ["en"]
last_updated: 2026-10-06
agent_first_action: "fetch https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md"
daughter_files:
voice: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/voice.md
voice_anti_ai: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/voice/anti-ai.md
values: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/values.md
boundaries: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/boundaries.md
claims: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/claims.md
representation: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/representation.md
visual: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/visual.md
integrity_signed: true
trust_level: claimed
official_brand_source: false
verification_method: null
verified_domain: null
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---
# Omniva
> **Public-source demonstration.** Encoded Brands assembled this BCP from Omniva's live public website and brandbook. Omniva has not reviewed or approved this package. It is not a domain-verified or official Omniva brand source.
Omniva describes itself as a technology-driven international logistics group connecting businesses and people. Its public service description covers postal and parcel delivery, international transit, and digital logistics solutions across the Baltics and beyond.
The brand idea is **delivering happiness**. Omniva's brandbook connects delivery with care, joy, closeness, and the Caregiver archetype. It asks the brand to treat the delivery journey with the attention given to a gift while keeping overt Christmas references and extravagant surprises out of ordinary communication.
## Brand platform
```yaml
brand_platform:
brand_idea:
text: "Delivering happiness"
evidence_status: brand_declared
source: "https://www.omnivagroup.com/"
use: "Use as Omniva's published brand idea, not as a guarantee that every delivery produces a particular emotion or outcome."
origins:
text: "Building communities and relationships through postal and delivery services"
evidence_status: brand_declared
source: "https://www.omnivagroup.com/brandbook/tone_of_voice/"
vision:
text: "Delivering with care and joy to bring the world closer for people through a seamless and sustainable omnichannel approach"
evidence_status: brand_declared
source: "https://www.omnivagroup.com/brandbook/tone_of_voice/"
use: "Treat this as vision language. Do not convert 'seamless' or 'sustainable' into an unqualified service or environmental claim."
customer_role:
text: "Caregiver"
evidence_status: brand_declared
implication: "Provide structure, follow the delivery journey carefully, and make help feel approachable."
differentiator:
text: "Service excellence is expected; the brandbook asks Omniva to go further through unexpected acts of kindness."
evidence_status: brand_declared
use: "A creative direction, not a promise of a gift, surprise, or exception in every transaction."
```
## Core identity
```yaml
identity:
describe_as: "a technology-driven international logistics group connecting businesses and people"
services:
- "postal and parcel delivery"
- "international transit"
- "digital logistics solutions"
home_market: "the Baltic states"
home: "Tallinn, Estonia"
geographic_language: "Use 'across the Baltics and beyond' for broad corporate description; verify a current service page before naming availability in a specific country."
```
## What to emphasize
1. **Care throughout the journey.** Show attention to the item entrusted to Omniva, the person waiting for it, and the environment around the service.
2. **Connection with a practical mechanism.** Name the postal, parcel, transit, or digital logistics service that brings people or businesses closer.
3. **Joy without spectacle.** Small, believable acts of kindness fit the brand better than exaggerated surprise, forced emotion, or constant Christmas imagery.
4. **Trust through promises kept.** Do not promise more than the source, service terms, destination, and current operational status support.
5. **Open, progressive service.** Explain useful changes and solutions in customer terms rather than celebrating innovation for its own sake.
## Evidence labels
- `brand_declared` means the point appears on Omniva's public site or live brandbook.
- `observed` means it is a direct observation of the published material.
- `inferred` means Encoded Brands translated the source into operational agent guidance; it is not Omniva-approved wording.
## Agent instructions
Read this root before producing work about Omniva. Load `voice.md` before writing; `claims.md` before factual, service, performance, environmental, comparative, or quantitative statements; `boundaries.md` before operational, delivery, legal, sustainability, privacy, or partnership content; `representation.md` before describing the company; and `visual.md` before design work.
Treat this package as a public-source demonstration. Do not imply Omniva approval. Verify current local service pages, terms, prices, delivery estimates, coverage, restrictions, tracking status, and sustainability reporting before using them. Do not turn the Caregiver archetype or “delivering happiness” into a delivery guarantee.
## Primary sources
- Omniva Group home: https://www.omnivagroup.com/
- Brandbook index: https://www.omnivagroup.com/brandbook/
- Tone of voice: https://www.omnivagroup.com/brandbook/tone_of_voice/
- Logo: https://www.omnivagroup.com/brandbook/logo/
- Typography: https://www.omnivagroup.com/brandbook/typography/
- Colors: https://www.omnivagroup.com/brandbook/colors/
- Photography: https://www.omnivagroup.com/brandbook/photography/
- Illustrations: https://www.omnivagroup.com/brandbook/illustrations/
- Graphic elements: https://www.omnivagroup.com/brandbook/graphic_elements/
- Layouts: https://www.omnivagroup.com/brandbook/layout/
## Change log
- 2026-10-06: tree_version 1.0.0, initial public-source BCP demonstration authored to BCP v0.8.
<!-- registry-daughter-links:start -->
## See also
- [boundaries.md](<https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/boundaries.md>)
- [claims.md](<https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/claims.md>)
- [representation.md](<https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/representation.md>)
- [values.md](<https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/values.md>)
- [visual.md](<https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/visual.md>)
- [voice.md](<https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/voice.md>)
- [voice/anti-ai.md](<https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/voice/anti-ai.md>)
<!-- registry-daughter-links:end -->
voice.md
---
bcp_version: "0.8"
file_type: voice
parent: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md
last_updated: 2026-10-06
---
# Voice
Omniva's published voice is cheerful, trustworthy, caring, upbeat, humorous, friendly, protective, passionate, quirky, smart, challenging, eager, playful, informative, leading, and warm. Those traits work as a system: warmth and humor make the brand approachable; respect, information, and trust keep it useful.
## Published tone dimensions
The brandbook presents four visual scales. The positions below are qualitative readings of the published diagrams, not numeric scores.
```yaml
tone_dimensions:
funny_to_serious:
position: "strongly toward funny"
guidance: "Use lightness and wit, but do not make a delivery problem, loss, damage, delay, safety issue, or complaint into a joke."
evidence_status: observed
casual_to_formal:
position: "casual side of center"
guidance: "Sound human and approachable. Increase formality when legal, operational, safety, privacy, or corporate context requires it."
evidence_status: observed
irreverent_to_respectful:
position: "strongly toward respectful"
guidance: "Play with language, never with a person's concern or the responsibility attached to a shipment."
evidence_status: observed
matter_of_fact_to_enthusiastic:
position: "strongly toward enthusiastic"
guidance: "Bring energy to benefits and moments of joy while keeping service facts exact."
evidence_status: observed
```
Source: https://www.omnivagroup.com/brandbook/tone_of_voice/
## Voice attributes
```yaml
voice_attributes:
- trait: "Caring"
guidance: "Acknowledge what the delivery means to the sender or recipient and make the next step easy to find."
evidence_status: brand_declared
- trait: "Cheerful and upbeat"
guidance: "Use positive momentum and small moments of delight without manufacturing excitement."
evidence_status: brand_declared
- trait: "Trustworthy"
guidance: "Say only what Omniva can deliver. Keep dates, conditions, markets, and uncertainty visible."
evidence_status: brand_declared
- trait: "Helpful and informative"
guidance: "Lead with the answer, status, or action a customer needs; then add explanation."
evidence_status: brand_declared
- trait: "Smart"
guidance: "Explain the useful solution in plain language. Do not use technology as decoration."
evidence_status: brand_declared
- trait: "Playful and quirky"
guidance: "Use sparingly for friendly character, especially in low-risk customer communication. Never obscure the instruction or claim."
evidence_status: brand_declared
- trait: "Respectful and protective"
guidance: "Treat people, parcels, personal information, and the environment as entrusted to the service."
evidence_status: brand_declared
```
## Register and rhythm
- Lead with the customer's need, delivery moment, or next action.
- Prefer short, direct sentences and familiar words.
- Use lowercase for customer-facing messages where the format and language allow it; the typography guide says lowercase creates a friendly feel.
- Pair enthusiasm with a specific benefit, action, or service fact.
- Keep tracking, timing, price, eligibility, and restrictions factual and easy to scan.
- Use humor as a warm accent, not as the structure of a complaint or incident response.
- Use Christmas and gift imagery subtly. The brandbook explicitly contrasts subtle care and gift-like attention with loud Christmas branding and extravagant surprises.
- Localize idiom and humor; what feels warm in one Baltic language may feel forced in another. This localization rule is an **inference** from Omniva's multilingual, multi-market context.
## Preferred vocabulary
```yaml
prefer:
- "deliver"
- "care"
- "joy"
- "bring closer"
- "help"
- "delivery journey"
- "people and businesses"
- "postal and parcel delivery"
- "international transit"
- "digital logistics solutions"
- "open"
- "trustworthy"
use_with_context:
- term: "delivering happiness"
rule: "Use as the published brand idea, not a guaranteed customer outcome."
- term: "seamless"
rule: "Use only for the published vision or when the complete journey has evidence; do not hide handoffs or exceptions."
- term: "sustainable"
rule: "State the specific initiative, scope, method, market, and source."
avoid:
- "guaranteed happiness"
- "perfect delivery"
- "zero-impact delivery"
- "instant everywhere"
- "effortless in every situation"
- "revolutionary logistics"
- "a Christmas miracle"
```
## Writing patterns
The examples in this section are **inferred applications** of the published tone, not approved Omniva copy.
### Service update
**Use:** “your parcel is ready to collect. check the location and opening hours before you go.”
**Avoid:** “Exciting news! Your magical delivery moment has arrived!!!”
### Problem response
**Use:** “we're sorry this delivery did not go as expected. here's what we know and what you can do next.”
**Avoid:** “Oops! Even the best journeys have little bumps.”
### Corporate description
**Use:** “Omniva connects businesses and people through postal and parcel delivery, international transit, and digital logistics solutions.”
**Avoid:** “Omniva revolutionizes the world with a seamless, world-class logistics ecosystem.”
### Sustainability
**Use:** “Name the action, geography, reporting period, and measured result from a current Omniva source.”
**Avoid:** “Every delivery brings a greener tomorrow.”
## Context shifts
```yaml
context_shifts:
routine_customer_message:
tone: "casual, cheerful, concise"
emphasis: "status, next action, place, and time"
customer_support:
tone: "warm, respectful, protective"
emphasis: "listen, acknowledge, explain, resolve or escalate"
disruption_or_loss:
tone: "calm, factual, caring"
emphasis: "known facts, uncertainty, responsibility, and next update"
corporate:
tone: "confident, informative, people-centered"
emphasis: "connection, services, markets, and evidence"
sustainability:
tone: "specific, measured, accountable"
emphasis: "scope, method, reporting period, result, and limitation"
campaign:
tone: "upbeat, playful, warm"
emphasis: "a believable moment of connection or joy, not spectacle"
```
## Sources
- https://www.omnivagroup.com/brandbook/tone_of_voice/
- https://www.omnivagroup.com/brandbook/typography/
- https://www.omnivagroup.com/
voice/anti-ai.md
---
bcp_version: "0.8"
file_type: anti_ai
parent: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/voice.md
last_updated: 2026-10-06
---
# Anti-AI voice guardrails
These rules are an **inferred editorial layer** built from Omniva's public brandbook. Omniva has not published or approved this list as a prohibition manual.
```yaml
community_reference:
- url: "https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md"
rationale: "Encoded Brands maintains a live baseline of common machine-written language patterns."
brand_additions:
- pattern: "In today's fast-paced world"
type: opener
rationale: "Start with the person, parcel, business need, or delivery action instead."
- pattern: "revolutionizing logistics"
type: claim
rationale: "The brandbook favors helpful solutions, care, and closeness over unsupported category disruption."
- pattern: "seamless end-to-end journey"
type: claim
rationale: "Seamless appears in Omniva's vision, but operational copy must still name handoffs, conditions, and exceptions."
- pattern: "delivering happiness, one parcel at a time"
type: slogan_extension
rationale: "Do not pad the published brand idea with a generic advertising cadence."
- pattern: "more than just a delivery"
type: structure
rationale: "Name the relationship, service, or act of care directly."
- pattern: "from doorstep to destination"
type: range_construction
rationale: "A rhyming range can hide the actual route, service, or next step."
- pattern: "magical moments"
type: phrase
rationale: "The brandbook allows subtle gift-like care but warns against loud Christmas connotations and extravagant surprise."
- pattern: "your trusted logistics partner"
type: unsupported_claim
rationale: "Show trust through a kept, scoped promise or factual service description."
- pattern: "green delivery"
type: environmental_claim
rationale: "Name the initiative, emissions boundary, geography, method, and reporting period."
- pattern: "world-class, best-in-class, industry-leading"
type: comparative_claim
rationale: "Comparatives require a defined category, period, method, and current evidence."
- pattern: "excessive exclamation marks or emoji chains"
type: mechanics
rationale: "Enthusiasm must not reduce clarity or trust."
- pattern: "humor in delay, damage, loss, complaint, safety, or privacy copy"
type: context_mismatch
rationale: "Care and respect take precedence when something has gone wrong."
```
## Structural checks
- Do not open with an abstract claim about connection when a concrete customer need is available.
- Do not stack “care,” “joy,” “seamless,” and “sustainable” into one sentence without a specific service or proof point.
- Do not repeat “delivering happiness” in the headline, first paragraph, and close.
- Do not make every parcel a literal gift or every courier a Santa figure; the brandbook calls for subtle branding.
- Do not use lowercase at the expense of proper names, legal text, accessibility, or local-language rules.
- Do not use a playful headline to soften a material limitation.
- Do not invent delivery times, coverage, prices, tracking states, customer results, partnerships, quotations, certifications, or sustainability outcomes.
## Revision test
Before publishing, ask: Is the line useful? Does it sound warm without becoming saccharine? Is the promise within Omniva's control and supported for this market? Could the humor make a worried customer feel dismissed? Replace generic warmth with one clear action wherever possible.
values.md
---
bcp_version: "0.8"
file_type: values
parent: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md
last_updated: 2026-10-06
---
# Values
Omniva's live tone-of-voice page publishes four company values. The “In practice” guidance below is **inferred** from each published description and has not been approved by Omniva.
## 1. We care
Omniva says it acts with care and respect toward entrusted deliverables and the surrounding environment, and listens to colleagues, partners, and customers.
**tier:** core
**evidence_status:** brand_declared
**In practice (inferred):** Treat an item, a person's concern, and the information attached to a delivery as entrusted. Listen before proposing a resolution. Keep environmental impact visible without making claims the evidence does not support.
## 2. We are open
Omniva encourages fresh and innovative ideas, development as people and experts, trying new things, and learning from mistakes.
**tier:** core
**evidence_status:** brand_declared
**In practice (inferred):** Explain what is changing and why it helps. Invite feedback. When an experiment fails, state what happened and what will change rather than disguising it as success.
## 3. We are trustworthy
Omniva says it promises only what it can deliver, delivers what it promises, and takes responsibility for its work.
**tier:** core
**evidence_status:** brand_declared
**In practice (inferred):** Check the service, route, market, timing, and terms before making a promise. Distinguish an estimate from a commitment. Own errors and give a concrete next step.
## 4. We enjoy our work and achievements
Omniva says colleagues encourage and help one another, take the extra step, celebrate goals, and recognize valuable contributions and productive teamwork.
**tier:** core
**evidence_status:** brand_declared
**In practice (inferred):** Share credit, recognize useful work specifically, and let positive energy show. Do not use celebration to minimize workload, service failure, or customer harm.
## Supporting brand principles
```yaml
supporting_principles:
caregiver_archetype:
evidence_status: brand_declared
direction: "Provide structure, follow the delivery journey carefully, and help people feel supported."
areas_of_excellence:
evidence_status: brand_declared
items:
- "proximity"
- "simplicity"
- "accuracy"
- "speed"
- "service"
- "social and environmental friendliness"
personality:
evidence_status: brand_declared
items:
- "smart"
- "helpful"
- "people-loving"
- "approachable"
```
The areas of excellence are directions, not proof that every service is always simple, accurate, fast, or environmentally friendly. Verify performance and environmental claims separately.
## Resolution order for agents
```yaml
priority_order:
- "law, safety, privacy, postal obligations, and applicable service terms"
- "truthful, scoped promises and responsibility for errors"
- "care for people, entrusted items, and the environment"
- "accuracy and a useful next action"
- "openness, learning, and service improvement"
- "team recognition and positive energy"
- "playfulness and promotional effect"
```
The priority order is **inferred operational guidance**, not a hierarchy published by Omniva.
## Source
- https://www.omnivagroup.com/brandbook/tone_of_voice/
boundaries.md
---
bcp_version: "0.8"
file_type: boundaries
parent: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md
last_updated: 2026-10-06
---
# Boundaries
This public-source demonstration does not authorize an agent to speak for Omniva, alter a shipment, promise a remedy, handle personal information, or approve claims on Omniva's behalf.
## Hard no
```yaml
hard_no:
- item: "Do not present this BCP as official, approved, domain-verified, or authored by Omniva."
tier: core
- item: "Do not invent or change a tracking status, delivery estimate, price, route, parcel-machine location, opening time, compensation, or service availability."
tier: core
- item: "Do not ask for, expose, or repeat unnecessary personal data, access codes, credentials, payment details, addresses, or shipment identifiers. Use the current official secure workflow."
tier: core
- item: "Do not guarantee delivery time, condition, availability, successful customs clearance, customer happiness, or resolution."
tier: core
- item: "Do not describe a service or delivery as sustainable, green, carbon-neutral, emission-free, or zero-impact without current scoped evidence."
tier: core
- item: "Do not claim a customer, merchant, carrier, government, or partner endorses Omniva or this package unless a current official source states the relationship and scope."
tier: core
- item: "Do not turn Omniva's vision, Caregiver archetype, areas of excellence, or 'delivering happiness' idea into proof of an operational result."
tier: core
- item: "Do not draw, trace, typeset, approximate, or generate an Omniva symbol, wordmark, slogan lockup, or graphic element. Use a current official asset and confirm usage rights."
tier: core
- item: "Do not use Omniva's name or visual identity to imply approval of this demonstration."
tier: core
```
## Review required
```yaml
soft_no:
- topic: "Service availability and delivery estimates"
rule: "Confirm origin, destination, service, item type, cut-off, local terms, and current operational information. Label estimates as estimates."
tier: core
- topic: "Tracking and support"
rule: "Use the official tracking or support channel. Verify identity and authorization through that channel before discussing protected shipment details."
tier: core
- topic: "Loss, damage, delay, returns, and compensation"
rule: "Use current local terms and the accountable claims process. Do not improvise liability, eligibility, deadlines, or remedies."
tier: core
- topic: "Restricted goods, customs, taxes, and cross-border transit"
rule: "Use current official rules and qualified advice for the exact route and item. Do not infer legality or clearance from general brand material."
tier: core
- topic: "Environmental claims"
rule: "State the initiative, emissions or impact boundary, geography, reporting period, method, result, and limitations from a current Omniva source."
tier: core
- topic: "Comparative or leadership claims"
rule: "Define the category, geography, period, method, and source; obtain review before naming a competitor."
tier: default
- topic: "Partnerships and customer stories"
rule: "Confirm the current parties, scope, permission, results, and attribution."
tier: default
- topic: "Promotions and offers"
rule: "Confirm market, eligibility, dates, price, inventory or capacity constraints, and applicable terms."
tier: default
- topic: "Humor and gift or Christmas imagery"
rule: "Keep branding subtle and context-aware. Remove humor when addressing service failure, safety, privacy, or distress."
tier: default
```
## Entity and context distinctions
- Omniva Group corporate language is not a substitute for current Estonia, Latvia, or Lithuania service terms.
- “Across the Baltics and beyond” does not mean every service is available for every origin, destination, or item.
- A public brandbook asset is not automatically licensed for every use. Confirm rights, current version, format, and language.
- “Delivering happiness” is brand language, not a warranty or service-level commitment.
- “Seamless and sustainable” appears in vision language. Treat it as direction, not verified outcome.
- The brandbook traces the postal-service story to 1638; do not say the current legal entity has operated unchanged since that date.
## Incident response
When the source does not resolve a live delivery, privacy, payment, customs, safety, or account issue, say what is unknown and route the person to Omniva's current official local channel. Do not fabricate a reassuring status. Care is shown through an accurate handoff.
## Sources
- https://www.omnivagroup.com/
- https://www.omnivagroup.com/brandbook/tone_of_voice/
- https://www.omnivagroup.com/brandbook/logo/
- https://www.omnivagroup.com/brandbook/colors/
claims.md
---
bcp_version: "0.8"
file_type: claims
parent: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md
last_updated: 2026-10-06
---
# Claims
These claims were assembled from Omniva's public website and brandbook for review. They are not legal advice and have not been approved by Omniva for a particular use. Review with the accountable brand owner and legal, operational, privacy, regulatory, or sustainability specialists before use in advertising, sales, customer commitments, comparative, or regulated communications.
## Approved at launch
```yaml
approved_at_launch: []
```
No claim is marked approved because this is a public-source demonstration without Omniva review.
## Requires caveat or owner approval
```yaml
requires_caveat:
- id: "omniva-company-description"
claim: "Omniva describes itself as a technology-driven international logistics group connecting businesses and people."
tier: core
proof_status: requires_caveat
evidence: "https://www.omnivagroup.com/"
owner: null
validity_window:
valid_from: 2026-10-06
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Attribute the description to Omniva or recheck the live corporate page before reuse."
- id: "omniva-service-scope"
claim: "As presented on its group website on 2026-10-06, Omniva provides postal and parcel delivery, international transit, and develops digital logistics solutions across the Baltics and beyond."
tier: core
proof_status: requires_caveat
evidence: "https://www.omnivagroup.com/"
owner: null
validity_window:
valid_from: 2026-10-06
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Keep the as-of date. Confirm current local availability, service terms, and geography before turning this corporate description into an offer."
- id: "omniva-home-market"
claim: "Omniva says its home market is in the Baltics."
tier: default
proof_status: requires_caveat
evidence: "https://www.omnivagroup.com/"
owner: null
validity_window:
valid_from: 2026-10-06
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Do not infer identical services, prices, terms, or coverage across Estonia, Latvia, and Lithuania."
- id: "omniva-delivering-happiness"
claim: "Omniva uses 'Delivering happiness' as a public brand idea."
tier: core
proof_status: requires_caveat
evidence: "https://www.omnivagroup.com/"
owner: null
validity_window:
valid_from: 2026-10-06
valid_until: null
source_hash: null
exact_text: true
approved_language: "Delivering happiness"
caveat: "Use as brand language, not as a guarantee of emotion, delivery performance, or remedy."
- id: "omniva-vision"
claim: "Omniva's brandbook states a vision of delivering with care and joy to bring the world closer for people through a seamless and sustainable omnichannel approach."
tier: core
proof_status: requires_caveat
evidence: "https://www.omnivagroup.com/brandbook/tone_of_voice/"
owner: null
validity_window:
valid_from: 2026-10-06
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Treat as vision language. Do not use it as proof that every journey is seamless or that every service or delivery is sustainable."
- id: "omniva-postal-history"
claim: "Omniva's brandbook traces postal and delivery services in Estonian territory to 1638."
tier: default
proof_status: requires_caveat
evidence: "https://www.omnivagroup.com/brandbook/tone_of_voice/"
owner: null
validity_window:
valid_from: 2026-10-06
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Attribute this to the brandbook. Do not imply that the present corporate entity has existed unchanged since 1638."
```
## Forbidden
```yaml
forbidden:
- id: "omniva-delivery-guarantee"
claim: "Omniva guarantees every parcel will be on time, intact, or make the recipient happy."
tier: core
proof_status: forbidden
evidence: "Public-source package boundary"
owner: null
validity_window:
valid_from: 2026-10-06
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Use current service terms and a shipment's actual status; keep emotional brand language separate from operational guarantees."
- id: "omniva-everywhere"
claim: "Every Omniva service is available everywhere in the Baltics or worldwide."
tier: core
proof_status: forbidden
evidence: "Geographic availability boundary"
owner: null
validity_window:
valid_from: 2026-10-06
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Verify product, origin, destination, restrictions, and local terms."
- id: "omniva-seamless-guarantee"
claim: "Every Omniva journey is seamless."
tier: core
proof_status: forbidden
evidence: "https://www.omnivagroup.com/brandbook/tone_of_voice/"
owner: null
validity_window:
valid_from: 2026-10-06
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "The word appears in vision language and does not prove an exception-free service outcome."
- id: "omniva-unqualified-sustainability"
claim: "Omniva deliveries are sustainable, carbon-neutral, emission-free, or zero-impact."
tier: core
proof_status: forbidden
evidence: "Environmental claim boundary"
owner: null
validity_window:
valid_from: 2026-10-06
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Use a current Omniva source and state the initiative, boundary, method, geography, period, and result."
- id: "omniva-official-bcp"
claim: "Omniva authored, approved, endorsed, or domain-verified this BCP."
tier: core
proof_status: forbidden
evidence: "Demonstration provenance"
owner: null
validity_window:
valid_from: 2026-10-06
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Encoded Brands assembled this package independently from public Omniva sources."
```
representation.md
---
bcp_version: "0.8"
file_type: representation
parent: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md
last_updated: 2026-10-06
---
# Representation
## Preferred framing
Omniva is a technology-driven international logistics group connecting businesses and people. Its public group description covers postal and parcel delivery, international transit, and digital logistics solutions across the Baltics and beyond. Its brand idea is “Delivering happiness,” and its brandbook asks the company to make care, joy, helpfulness, and trustworthy promises visible throughout the delivery journey.
```yaml
describe_as:
- descriptor: "a technology-driven international logistics group connecting businesses and people"
tier: core
evidence_status: brand_declared
- descriptor: "a provider of postal and parcel delivery, international transit, and digital logistics solutions"
tier: core
evidence_status: brand_declared
- descriptor: "a logistics group whose home market is in the Baltics"
tier: default
evidence_status: brand_declared
- descriptor: "a brand organized around care, joy, trustworthy promises, and helpful service"
tier: default
evidence_status: brand_declared
do_not_describe_as:
- descriptor: "only a parcel-machine operator"
tier: default
- descriptor: "a service with identical availability and terms in every market"
tier: core
- descriptor: "a company that guarantees happiness or perfect delivery"
tier: core
- descriptor: "a zero-impact, carbon-neutral, or universally sustainable delivery network"
tier: core
- descriptor: "the official author or approver of this BCP"
tier: core
competitive_frame:
- item: "Differentiate through care across the delivery journey, approachable help, accurate promises, omnichannel solutions, and small credible acts of kindness."
tier: default
evidence_status: "inferred from the brandbook"
- item: "Treat basic service excellence as expected; do not turn the brandbook's 'hygiene factor' language into a superiority claim."
tier: core
evidence_status: brand_declared
- item: "Use like-for-like evidence for any comparison of coverage, speed, price, environmental impact, service quality, or customer satisfaction."
tier: core
evidence_status: inferred
honest_trade_offs:
- item: "A warm, playful voice must become calm and factual when a delivery, privacy, customs, payment, or safety issue is unresolved."
tier: core
- item: "Broad corporate reach does not establish local availability for a specific service, route, or item."
tier: core
- item: "An omnichannel vision may involve operational handoffs and exceptions; do not hide them behind the word 'seamless'."
tier: core
- item: "Joy and gift-like care are emotional directions, not promises of a gift, surprise, or positive outcome in every delivery."
tier: core
never_say:
- phrase: "Omniva guarantees happiness with every parcel."
tier: core
- phrase: "Omniva delivers everywhere."
tier: core
- phrase: "Every Omniva delivery is seamless and sustainable."
tier: core
- phrase: "Omniva is the best or fastest logistics company in the Baltics."
tier: core
- phrase: "Omniva approved this BCP."
tier: core
framing_traps:
- trap: "Turning care into sentiment only"
tier: core
preferred_reframe: "Show care through an accurate promise, clear status, protected information, or useful next step."
rationale: "The brandbook links care to the complete delivery journey and to responsibility for entrusted items."
- trap: "Making Christmas the everyday identity"
tier: default
preferred_reframe: "Use gift-like attention and small acts of kindness without constant Santa, magic, or Christmas imagery."
rationale: "The brandbook explicitly separates subtle branding from loud Christmas connotations."
- trap: "Calling vision language an outcome"
tier: core
preferred_reframe: "Attribute the vision, then provide current service or sustainability evidence for the actual claim."
rationale: "A vision does not prove that every customer journey is seamless or sustainable."
```
## Audience guidance
The audience applications below are **inferred** from Omniva's public service description and brand principles.
### Senders and recipients
Lead with status, location, time, and the next action. Be warm but concise. Protect shipment and personal data. During a problem, replace humor with a clear explanation and escalation path.
### Business customers
Connect the service to the actual flow, geography, handoffs, integration, volume, and customer experience. Verify capability and terms before promising an omnichannel solution.
### International and transit partners
Be precise about role, route, responsibility, customs boundary, handoff, and service level. Do not use broad group language as evidence for a specific lane.
### Corporate, public-sector, and media audiences
Use the current group site and reports. Attribute goals and vision language. Separate brand direction from measured outcomes and current corporate facts.
### Colleagues and recruits
Represent care, openness, trustworthiness, learning, teamwork, and enjoyment of achievement. Do not promise a role, condition, progression path, or workplace outcome without current evidence.
## Sources
- https://www.omnivagroup.com/
- https://www.omnivagroup.com/brandbook/tone_of_voice/
visual.md
---
bcp_version: "0.8"
file_type: visual
parent: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md
last_updated: 2026-10-06
---
# Visual guidance
This file transcribes Omniva's live public brandbook. Use the current brandbook assets and examples for production. Do not redraw the logo, synthesize the licensed typeface, or treat a public download as permission for every use.
## Authority and gaps
```yaml
visual_authority:
status: brand_published
observed_on: 2026-10-06
sources:
- "https://www.omnivagroup.com/brandbook/logo/"
- "https://www.omnivagroup.com/brandbook/typography/"
- "https://www.omnivagroup.com/brandbook/colors/"
- "https://www.omnivagroup.com/brandbook/photography/"
- "https://www.omnivagroup.com/brandbook/illustrations/"
- "https://www.omnivagroup.com/brandbook/graphic_elements/"
- "https://www.omnivagroup.com/brandbook/layout/"
not_confirmed:
- "license terms for every downloadable logo, font, photograph, illustration, and template"
- "font files or redistribution rights for TT Wellingtons"
- "a text transcription of the minimum logo sizes shown only in the brandbook's raster diagram"
- "complete WCAG results for every published color combination"
- "motion specifications"
```
## Logo
The symbol repeats one shape four times around a central square. Omniva says the form symbolizes movement and happiness. The wordmark uses the same friendly geometric sans-serif character as the identity and retains the lowercase “o” from the previous identity.
```yaml
logo_usage:
generation_policy: official_assets_only
generation_instructions: "Do not draw, trace, typeset, approximate, or hallucinate the Omniva symbol, wordmark, wordmark-with-slogan, lockup, or pattern. Use a current official asset from the live logo page and confirm rights."
available_forms:
- "symbol"
- "wordmark"
- "wordmark with slogan"
- "horizontal or vertical lockup"
official_download_page: "https://www.omnivagroup.com/brandbook/logo/"
clear_space: "Keep a safety zone equal to the letter O on every side, following the official diagram for the chosen asset."
minimum_size: "Use the exact digital or print minimum in the current official raster diagram; no numeric value is inferred here because the page does not publish it as text."
approved_color_families:
- "orange"
- "deep black"
- "sun yellow"
- "berry purple"
- "monochrome black or white"
forbidden_modifications:
- "non-proportional stretching"
- "new lockup combinations"
- "adding curves or imitating the brand pattern with the logo"
- "positions outside 90-degree angles"
- "drop shadows"
- "outlined logo versions"
- "undefined logo colors"
- "using the logo as a photo mask"
```
For photography, choose an official white or deep-black variant that is legible on the actual image. The brandbook illustrates approximately 30% deep-black or white overlays when the image needs more contrast. Test the final composition; do not rely on the example caption alone.
## Color
Omniva calls its palette bold, friendly, and distinctive. Orange, white, and black do most of the work. Sun yellow and berry purple increase brand volume; secondary colors support interfaces, buttons, and notifications and must not become more prominent than the primary colors.
```yaml
color:
primary:
- name: "Orange"
pantone: "Pantone 1505"
hex: "#FF6600"
rgb: "255/102/0"
cmyk: "0/64/100/0"
ral: "2004; 2008 for parcel machines and letterboxes"
- name: "White"
hex: "#FFFFFF"
rgb: "255/255/255"
cmyk: "0/0/0/0"
ral: "9003"
- name: "Deep black"
pantone: "Pantone Black"
hex: "#000000"
rgb: "0/0/0"
cmyk: "0/0/0/100"
ral: "9004"
- name: "Sun yellow"
pantone: "Pantone 7549"
hex: "#FFBC01"
rgb: "255/188/1"
cmyk: "0/28/100/0"
ral: "1003"
- name: "Berry purple"
pantone: "Pantone 517"
hex: "#E3C6E4"
rgb: "227/198/228"
cmyk: "1/22/0/0"
secondary:
- { name: "Grey", hex: "#F4F4F4" }
- { name: "Dark grey", hex: "#2D2D2D" }
- { name: "Peach", hex: "#FBE6D9" }
- { name: "Pale yellow", hex: "#FCEED0" }
- { name: "Pink", hex: "#FAEAFD" }
- { name: "Green", hex: "#73CA62" }
- { name: "Pale green", hex: "#DAFED6" }
rules:
- "Use orange, white, and deep black as the dominant system."
- "Use sun yellow and berry purple for additional brand volume and accents."
- "Use secondary colors carefully and precisely; never let them become more prominent than the primary palette."
- "Use only primary brand colors for the graphic smile elements."
- "On orange, the graphic-element guidance permits pure white; on deep black, use white outlines."
- "Test text, icons, controls, focus states, and overlays for contrast in the actual size and context."
```
## Typography
```yaml
typography:
primary:
family: "TT Wellingtons"
foundry: "TypeType"
rights_note: "The brandbook identifies the family but does not grant font redistribution rights. Obtain and license it through an approved Omniva workflow."
supported_scripts_as_published:
- "Western Europe"
- "Central/Eastern Europe"
- "Baltic"
- "Turkish"
- "Romanian"
- "Cyrillic"
fallback:
family: "Arial"
role: "system typeface when TT Wellingtons is unavailable"
hierarchy:
large_headline: "TT Wellingtons Medium, approximately 4.4x, 118% line height"
subheadline: "TT Wellingtons Medium, approximately 2x, 118% line height"
accent: "TT Wellingtons Medium, uppercase, approximately 1x, 136% line height, 12% character spacing"
button: "body-text style in Demi Bold or a different brand color; use only as needed"
body: "Medium, 160% line height; examples show 1x and 0.8x sizes"
rules:
- "Use lowercase for customer messages to create a friendly feel where language and context permit."
- "Maintain clear size contrast between headline, subheadline, and body."
- "Do not set long body copy in uppercase, italics, or Demi Bold."
- "Use italics and Demi Bold only as short accents."
- "Use traditional lining numerals for pulled-out data and oldstyle numerals in running text as shown by the brandbook."
- "Do not fabricate TT Wellingtons with a similar geometric sans. Use Arial when the licensed primary face is unavailable."
```
## Photography
```yaml
photography:
overall: "Natural, warm, joyful, and credible, with a few bright red or orange accents."
portraits:
- "Use natural light and realistic emotion rather than saccharine expression."
- "Include small Omniva-orange accents unobtrusively."
- "Avoid harsh shadows and overexposure when studio lighting is necessary."
environments:
- "Use a semi-documentary view of nature, cities, and towns."
- "Prefer warm tonality and medium exposure without overly dark shadows."
- "Sunny scenes are welcome, but realistic rain and overcast weather are valid when warmth or small orange accents remain."
- "Choose clean compositions with one focal point and limited background detail."
- "When people are contextual rather than the subject, the guide allows distance without identifying features."
joy:
- "Show intimate, close life moments with a light-hearted, warm, cozy feel."
- "Orange accents may be bold."
- "Use medium-to-high image contrast without overexposure or harsh high-contrast shadows."
avoid:
- "stock photography"
- "staged or acted-out sets"
- "over-the-top emotion or poses"
- "holiday cliches"
- "unnatural group poses"
source: "https://www.omnivagroup.com/brandbook/photography/"
```
The photography page contains context-dependent guidance on showing faces versus distant, non-identifying figures. Apply the rule for the intended category and obtain consent and usage rights; do not invent a universal people-photography rule.
## Illustration
```yaml
illustration:
character: "Light, simple, and balanced between technical drawing and fluid organic lines."
source_basis: "Start from a reference photograph."
construction:
- "Use 1 pt pen-tool lines with round caps and corners in Adobe Illustrator, as published."
- "Keep most lines separate for a loose feeling; round selected corners for smoothness."
- "Use mostly black linework, with primary-color accents when needed."
- "Displace color shapes slightly and retain some unfilled space."
- "For standing figures, the guide specifies a black radial-gradient foot shadow at 30% opacity."
- "Simplify small-scale figures, especially facial detail."
usage:
- "Use illustration when photography cannot express the idea, when material needs relief from photography, or when subtle attention is required."
- "Keep illustrations to no more than 30% of social content."
- "Do not mix photography and illustration in the same post, item, section, or slide."
avoid:
- "chalk, watercolor, or other artistic line effects"
- "dense, detailed linework"
- "using illustration as the main way to show real customers and emotions when photography is available"
source: "https://www.omnivagroup.com/brandbook/illustrations/"
```
## Graphic elements and icons
```yaml
graphic_elements:
careful_hold:
meaning: "Care and precision around every entrusted shipment."
behavior: "Adapt elements derived from the Omniva symbol around the content area."
stack_of_smiles:
meaning: "Satisfied customers and the Omniva team."
behavior: "Smiles may vary in color, movement, and size; stacked versions remain smile-side up."
encompassing_link:
meaning: "Connections across the stages between expectation and outcome."
behavior: "Build rhythmic color sequences with no more than three branches from one connection."
icons:
style: "simple, functional, geometric, and easy to understand"
published_recommendation: "Use the Orion Icon Library when suitable; develop additions only in the demonstrated vocabulary."
rights_note: "Confirm the Orion asset license and Omniva approval before production use."
generation_boundary: "Do not reconstruct these elements from prose. Use current official artwork or an Omniva-approved designer."
source: "https://www.omnivagroup.com/brandbook/graphic_elements/"
```
## Layout and brand volume
```yaml
layout:
foundation:
- "Favor left-aligned content."
- "Use two letter-O widths as the rule-of-thumb text margin; depart only when the composition requires it."
lower_volume: "Separate wordmark from symbol; use restrained content and elements over brand-color fields or photography."
medium_volume: "Let adaptable symbol elements support the composition while text remains predominantly left-aligned."
medium_with_twist: "Use dynamic smile angles less often, to enliven the system rather than define its core."
high_volume_stack: "Open the symbol into orderly or freely orchestrated stacks of large and small smiles."
high_volume_special: "Reserve colorful linked smiles, symbol patterns, and other deviations for unique, thoughtfully designed cases while retaining the established layout principles."
source: "https://www.omnivagroup.com/brandbook/layout/"
```
## Production checklist
1. Obtain the official asset and confirm its rights, language, format, and current version.
2. Use TT Wellingtons only when properly licensed; otherwise use Arial.
3. Select a published palette combination and test real contrast.
4. Choose one image language per unit: photography or illustration, not both.
5. Keep customer copy friendly and legible; do not force lowercase where it damages meaning.
6. Use graphic elements from official artwork, not a redraw.
7. Check the logo's O-based safety zone and the official minimum-size diagram.
8. Confirm that the finished piece does not imply Omniva approval of this demonstration.
Domainomnivagroup.com
Registry handleomniva-691-staging
Published2026-10-06 · 8 files
Read the source
Brand context for people and agents.
The signed BCP is the machine-readable record. Agents can fetch the root file directly or connect to the same record over MCP.