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visual.md
---
bcp_version: "1.1.1"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-09-29
---
# Visual identity
This encodes the supplied Group 1 creative system, not Encoded Brands' UI. Evidence consists of the supplied original exports, read-only inspection of the matching Figma file, and decoded source nodes from the supplied .fig archive. The archive contains 217 distinct embedded image assets mapped to their original nodes. A file's presence does not establish campaign approval or licensing. Uninspected properties are not guessed.
## Verifiable design sources
- Figma file: `https://www.figma.com/design/OqWllXZtM3MmGb201M98UH/`
- MASTER ASSETS page: `4002:234`, matching supplied Logo & Lockups, Cluster & Dealership, Photography - Jelly Beans, and get more with GP1 exports.
- CLUSTER page: `10024:10610`; billboard layout frame `10036:2055`; storyboard frame `10047:24874`.
- Text layer `10024:12010`, “get more with”: Properties panel shows Public Sans, weight 900, Black, 74px, 95% line height, 0% letter spacing; the “more” span uses custom font “more,” Regular 400. These measurements describe that layer, not a universal font-size rule.
- Text layer `10024:12011`, oversized “more”: custom “more,” Regular 400, white, in that execution. This shows the accent is not always red.
- M: Houston luxury-shopping reference composition and local identity.
## Identity assets and architecture
The primary mark is black GROUP with a coral-red underlined 1 on light backgrounds; the supplied reverse version uses white lettering on black with the red 1 retained. Cluster lockups add a local designation; dealership lockups can incorporate OEM-specific identity. Preserve the supplied artwork, proportions, and identity context rather than typing a replacement logo. [F: MASTER ASSETS]
The example asset bundle contains the original `assets/get-more.svg` at its native 448 × 145 dimensions. It is supplied artwork, not a reconstructed wordmark. Its “more” is already drawn into the asset, so no lookalike script font is needed. The URLs below locate selected demonstration assets hosted by Encoded, not a Group 1-operated DAM or proof of paid-media licensing.
```yaml
typography:
campaign_display:
family: Public Sans
weight: 900
evidence_status: observed
source: "Figma 10024:12010, Properties"
handwritten_accent:
family: more
weight: 400
evidence_status: observed
source: "Figma 10024:12010 and 10024:12011"
implementation: "Original vector asset preferred; font file not supplied."
preview_body:
family: Public Sans
weight: 400
evidence_status: observed
note: "Regular 400 is also observed in Figma node 10019:3683, a separate coupon campaign. This confirms that scoped role, not a universal brand body specification."
layout:
evidence_status: observed
traits:
- "Decisive image and copy zones, not floating interface cards."
- "Black/white foundations with strong campaign-red accents."
- "Heavy, compact sans-serif headlines and generous white areas."
- "Simple rules separating the creative from an identity/destination strip."
- "Group/cluster/OEM lockups chosen for the actual speaker."
```
## Color and meaning
The supplied master vector's coral-red fill is the asset color reference; exact values are recorded in the review asset manifest. Black and white supply the main contrast. Red emphasizes the underlined 1 and selected creative language or fields. An observed fill is not evidence for an entire token system, accessibility policy, or a brand-wide semantic meaning. Encoded's International Orange, Aeonik, monogram, gradients, and card system do not belong inside Group 1's ad.
## Photography and composition
The master contains cutout vehicle “jelly bean” arrangements and customer/dealership photography in cluster storyboards. The supplied Meta ad uses a human handover moment above a white copy field. Both are evidenced visual options. A luxury-shopping adaptation favors a real human/vehicle moment and restrained language rather than a cartoon fleet or a corporate office scene.
The banner asset is the original embedded 2752 × 1536 image from Figma node `10055:7480`, in CUSTOMER APPRECIATION → Examples → Streaming Audio — Luxury B. It depicts a woman beside a luxury SUV with the Houston skyline. Its source filename identifies a Gemini-generated image. It is supplied campaign creative, not documentary proof of a real customer, location visit, endorsement, or currently available vehicle. The Meta screenshot is a composition reference only; its pixels are not the banner asset.
## Asset references and DAM handoff
```yaml
asset_references:
houston_luxury:
url: "https://encoder.encodedbrands.ai/examples/group-1-automotive/assets/houston-luxury.png"
sha256: "b2a1c780ea9edf8925d66be6f27084ebd6de6475fd7cb20349b66fa0a3a774c9"
local_review_path: assets/houston-luxury.png
source_node: "10055:7480"
source_url: "https://www.figma.com/design/OqWllXZtM3MmGb201M98UH?node-id=10055-7480"
figma_image_hash: "5c970a68c33a68b4fa79a0a05c4ad0517611fe17"
dimensions: [2752, 1536]
purpose: "Illustrative Houston luxury-shopping creative; not testimonial evidence."
provenance: "Supplied Figma image; source filename identifies Gemini generation."
crop: "Keep the person and vehicle recognizable. Do not stretch or reverse the artwork."
campaign_lockup:
url: "https://encoder.encodedbrands.ai/examples/group-1-automotive/assets/get-more.svg"
sha256: "6081edf2c9ebd37e1ca5e72a16a7b0c93788df1aa14cd093e9a0db94dbbf5bed"
local_review_path: assets/get-more.svg
source: "Supplied MASTER ASSETS export, get more with GP1.svg"
dimensions: [448, 145]
purpose: "Original campaign identity with one handwritten more."
modifications: "No redrawing, recoloring, stretching, or substitute script font."
```
The local paths describe the companion review bundle; absolute URLs describe the example's selected asset bundle. In a DAM-backed implementation, each entry can carry the owner's stable asset ID and authorized retrieval URL, intended market, permitted use, expiry, and approved crop. Authentication belongs to the caller's authorized connector, never to the public BCP. An inaccessible or expired asset is a reported gap, not permission to invent a replacement. Public examples may expose only assets specifically selected for that example, not the entire source archive.
## Handwritten accent
One purposeful script treatment per piece whenever possible. In this banner it lives in the original “get more with GROUP 1” lockup. A separate decorative three-line “more” stack is omitted. This resolves the difference between the observed Meta execution and the written playbook in favor of the explicit guidance. [V p.32]
## Banner adaptation, not a universal rule
The accompanying 1200 × 628 preview places a customer photograph left and a white message panel right. The latter carries one headline, concise supporting copy, one shopping CTA, and the genuine campaign lockup with Houston identified separately. Dimensions and spacing are creative decisions for this output, not claimed Figma tokens. The ad has square corners and no drop shadow; any surrounding review controls are outside the artwork.
## Unresolved before production
Paid-media licensing and campaign approval; a dedicated Houston lockup export if required instead of separate locality text; brand approval of the new headline and adaptation; destination/offer preflight. No fabricated asset URLs or invented minimum-size/clear-space numbers are supplied. The public example is an independent demonstration, not a paid campaign.
## Detailed typography evidence and implementation constraints
Added 29 September 2026 from the supplied creative export and font binaries. These observations supplement the brand-wide guidance above; they do not narrow Group 1 to one Houston banner. Each role retains its source frame, original units, weight certainty, casing, line height, tracking, alignment, text-box dimensions, and missing evidence. An observed frame is not a universal responsive type scale. No mobile sizes or breakpoints are asserted as brand rules.
- Public Sans Black 900 is supported for the observed campaign headline roles; Public Sans Regular 400 is supported by the supplied binary and the separately identified body-copy frame. Load the actual font files and verify the rendered face. Encoded's Inter and Aeonik are not substitutes.
- Do not synthesize missing weights, italics, or handwritten lettering. Other Public Sans weights and OEM faces remain scoped observations until their authorized font assets are available.
- Sentence-case headlines and uppercase CTAs follow the supplied voice playbook, subject to applicable OEM requirements. The historical title-case CTA observation below does not override the written guidance.
- The handwritten “more” is supplied artwork. Use its original vector; do not retype it using a similar script face.
- Preserve character-level overrides. In the Mercedes-Benz reference, the base CorpoADem metadata is overridden to CorpoA for all 13 characters; the base face alone is not the rendered face.
- Font fallback may keep a page readable during loading, but is not evidence of brand compliance. Check actual loaded fonts, weights, line breaks, and image/identity proportions at the intended output sizes.
The reviewed export also contains Public Sans Medium 500, ExtraLight 200, ExtraBold 800, and SemiBold Italic. Their presence alone does not establish a role, scale, license, or permission to manufacture an unavailable face. Inter and Acumin in editorial annotations are not customer-facing campaign font evidence.
```yaml
{
"extensions": {
"group1": {
"typography_observations": [
{
"role": "Cluster headline / mixed artwork reference",
"source": "Supplied Figma creative export, node 10024:10633",
"frame": "CLUSTER / Examples / Billboard 9",
"evidence_status": "observed",
"family": "Public Sans",
"face": "Black",
"postscript": "PublicSans-Black",
"weight": 900,
"style": "normal",
"font_size": {
"value": 86.14805603027344,
"unit": "Figma px"
},
"line_height": {
"value": 0.949999988079071,
"units": "RAW"
},
"tracking": {
"value": 0,
"units": "PERCENT"
},
"casing": "No explicit transform recorded; source text casing only",
"decoration": "Not explicitly recorded",
"alignment": {
"horizontal": "Not explicitly recorded; no default inferred",
"vertical": "CENTER"
},
"wrapping": "WIDTH_AND_HEIGHT",
"measure": {
"width": 549,
"height": 62,
"unit": "Figma px"
},
"responsive_exceptions": "No responsive behavior inferred from this node",
"font_asset": "public-sans-black.ttf",
"license_access": "Supplied TTF; embedded license metadata references OFL 1.1",
"mixed_run_note": "Node includes more Regular 400 as a mixed-style face. This is not permission to type the script; use the intact SVG.",
"weight_status": "Named face corroborated by supplied TTF OS/2 weight.",
"source_url": "https://www.figma.com/design/OqWllXZtM3MmGb201M98UH?node-id=10024-10633"
},
{
"role": "Body-copy reference from a separate coupon campaign",
"source": "Supplied Figma creative export, node 10019:3683",
"frame": "EMPLOYEE PRICING FOR ALL / Examples / Frame 2147203928 / Desktop / coupon",
"evidence_status": "observed",
"family": "Public Sans",
"face": "Regular",
"postscript": "PublicSans-Regular",
"weight": 400,
"style": "normal",
"font_size": {
"value": 18.38571548461914,
"unit": "Figma px"
},
"line_height": {
"value": 1.5,
"units": "RAW"
},
"tracking": {
"value": 0,
"units": "PERCENT"
},
"casing": "No explicit transform recorded; source text casing only",
"decoration": "Not explicitly recorded",
"alignment": {
"horizontal": "Not explicitly recorded; no default inferred",
"vertical": "TOP"
},
"wrapping": "HEIGHT",
"measure": {
"width": 493.3500061035156,
"height": 56,
"unit": "Figma px"
},
"responsive_exceptions": "No responsive behavior inferred from this node",
"font_asset": "public-sans-regular.ttf",
"license_access": "Supplied TTF; embedded license metadata references OFL 1.1",
"weight_status": "Named face corroborated by supplied TTF OS/2 weight.",
"source_url": "https://www.figma.com/design/OqWllXZtM3MmGb201M98UH?node-id=10019-3683"
},
{
"role": "Separate used-vehicle supporting headline",
"source": "Supplied Figma creative export, node 10007:649",
"frame": "USED VEHICLES / Examples / UsedCarWarranty_1800x760",
"evidence_status": "observed",
"family": "Public Sans",
"face": "SemiBold",
"postscript": "PublicSans-SemiBold",
"weight": 600,
"style": "normal",
"font_size": {
"value": 48.0111198425293,
"unit": "Figma px"
},
"line_height": {
"value": 1.1299999952316284,
"units": "RAW"
},
"tracking": {
"value": -3,
"units": "PERCENT"
},
"casing": "No explicit transform recorded; source text casing only",
"decoration": "Not explicitly recorded",
"alignment": {
"horizontal": "Not explicitly recorded; no default inferred",
"vertical": "TOP"
},
"wrapping": "HEIGHT",
"measure": {
"width": 386.83245849609375,
"height": 108,
"unit": "Figma px"
},
"responsive_exceptions": "No responsive behavior inferred from this node",
"font_asset": "Not supplied in the reviewed asset bundle",
"license_access": "No font file or license supplied; not licensed or available by inference",
"weight_status": "Conventional named-face mapping; no supplied font binary verifies this weight.",
"source_url": "https://www.figma.com/design/OqWllXZtM3MmGb201M98UH?node-id=10007-649"
},
{
"role": "Separate used-vehicle CTA",
"source": "Supplied Figma creative export, node 10007:655",
"frame": "USED VEHICLES / Examples / UsedCarWarranty_1800x760 / CTA",
"evidence_status": "observed",
"family": "Public Sans",
"face": "Bold",
"postscript": "PublicSans-Bold",
"weight": 700,
"style": "normal",
"font_size": {
"value": 24.876487731933594,
"unit": "Figma px"
},
"line_height": {
"value": 1.1299999952316284,
"units": "RAW"
},
"tracking": {
"value": -3,
"units": "PERCENT"
},
"casing": "Source characters use title case; no explicit transform recorded. Separate campaign observation; current playbook requires uppercase CTA.",
"decoration": "Not explicitly recorded",
"alignment": {
"horizontal": "Not explicitly recorded; no default inferred",
"vertical": "TOP"
},
"wrapping": "WIDTH_AND_HEIGHT",
"measure": {
"width": 221,
"height": 28,
"unit": "Figma px"
},
"responsive_exceptions": "No responsive behavior inferred from this node",
"font_asset": "Not supplied in the reviewed asset bundle",
"license_access": "No font file or license supplied; not licensed or available by inference",
"weight_status": "Conventional named-face mapping; no supplied font binary verifies this weight.",
"source_url": "https://www.figma.com/design/OqWllXZtM3MmGb201M98UH?node-id=10007-655"
},
{
"role": "Houston cluster descriptor",
"source": "Supplied Figma creative export, node 10024:11058",
"frame": "CLUSTER / Examples / Billboard 13 / Group 2147203804",
"evidence_status": "observed",
"family": "Public Sans",
"face": "Light",
"postscript": "PublicSans-Light",
"weight": 300,
"style": "normal",
"font_size": {
"value": 53.35868453979492,
"unit": "Figma px"
},
"line_height": {
"value": 0.949999988079071,
"units": "RAW"
},
"tracking": {
"value": 0,
"units": "PERCENT"
},
"casing": "Source characters are uppercase; no explicit transform recorded.",
"decoration": "Not explicitly recorded",
"alignment": {
"horizontal": "Not explicitly recorded; no default inferred",
"vertical": "CENTER"
},
"wrapping": "WIDTH_AND_HEIGHT",
"measure": {
"width": 260,
"height": 39,
"unit": "Figma px"
},
"responsive_exceptions": "No responsive behavior inferred from this node",
"font_asset": "Not supplied in the reviewed asset bundle",
"license_access": "No font file or license supplied; not licensed or available by inference",
"weight_status": "Conventional named-face mapping; no supplied font binary verifies this weight.",
"source_url": "https://www.figma.com/design/OqWllXZtM3MmGb201M98UH?node-id=10024-11058"
},
{
"role": "Cluster descriptor in master artwork",
"source": "Supplied Figma creative export, node 10007:357",
"frame": "MASTER ASSETS / Logo & Lockups / GP_logo",
"evidence_status": "observed",
"family": "Public Sans",
"face": "Regular",
"postscript": "PublicSans-Regular",
"weight": 400,
"style": "normal",
"font_size": {
"value": 37.74677276611328,
"unit": "Figma px"
},
"line_height": {
"value": 1.159999966621399,
"units": "RAW"
},
"tracking": {
"value": 0,
"units": "PERCENT"
},
"casing": "UPPER",
"decoration": "Not explicitly recorded",
"alignment": {
"horizontal": "CENTER",
"vertical": "TOP"
},
"wrapping": "WIDTH_AND_HEIGHT",
"measure": {
"width": 170,
"height": 44,
"unit": "Figma px"
},
"responsive_exceptions": "No responsive behavior inferred from this node",
"font_asset": "public-sans-regular.ttf",
"license_access": "Supplied TTF; embedded license metadata references OFL 1.1",
"weight_status": "Named face corroborated by supplied TTF OS/2 weight.",
"source_url": "https://www.figma.com/design/OqWllXZtM3MmGb201M98UH?node-id=10007-357"
},
{
"role": "Handwritten more reference",
"source": "Supplied Figma creative export, node 10024:11066",
"frame": "CLUSTER / Examples / Billboard 11",
"evidence_status": "observed",
"family": "more",
"face": "Regular",
"postscript": "more-Regular",
"weight": 400,
"style": "normal",
"font_size": {
"value": 476.4570617675781,
"unit": "Figma px"
},
"line_height": {
"value": 0.949999988079071,
"units": "RAW"
},
"tracking": {
"value": 0,
"units": "PERCENT"
},
"casing": "No explicit transform recorded; source text casing only",
"decoration": "Not explicitly recorded",
"alignment": {
"horizontal": "Not explicitly recorded; no default inferred",
"vertical": "CENTER"
},
"wrapping": "WIDTH_AND_HEIGHT",
"measure": {
"width": 1038,
"height": 334,
"unit": "Figma px"
},
"responsive_exceptions": "No responsive behavior inferred from this node",
"font_asset": "Not supplied in the reviewed asset bundle",
"license_access": "No font file or license supplied; not licensed or available by inference",
"weight_status": "Conventional named-face mapping; no supplied font binary verifies this weight.",
"source_url": "https://www.figma.com/design/OqWllXZtM3MmGb201M98UH?node-id=10024-11066"
},
{
"role": "OEM name, base style with character overrides",
"source": "Supplied Figma creative export, node 10024:10334",
"frame": "MASTER ASSETS / Cluster & Dealership / Mercedes-Benz - Horizontal - Dark / Frame 29",
"evidence_status": "observed",
"family": "CorpoADem",
"face": "Regular",
"postscript": "CorporateA-Demi",
"weight": 400,
"style": "normal",
"font_size": {
"value": 60.93798828125,
"unit": "Figma px"
},
"line_height": {
"value": 100,
"units": "PERCENT"
},
"tracking": {
"value": -5,
"units": "PERCENT"
},
"casing": "No explicit transform recorded; source text casing only",
"decoration": "Not explicitly recorded",
"alignment": {
"horizontal": "Not explicitly recorded; no default inferred",
"vertical": "CENTER"
},
"wrapping": "Not explicitly recorded",
"measure": {
"width": 357.05059814453125,
"height": 39.39844512939453,
"unit": "Figma px"
},
"responsive_exceptions": "No responsive behavior inferred from this node",
"font_asset": "Not supplied in the reviewed asset bundle",
"license_access": "No font file or license supplied; not licensed or available by inference",
"mixed_run_note": "Base metadata declares CorpoADem Regular / CorporateA-Demi. All 13 characters override to CorpoA Regular / CorporateA-Regular; initial character tracking is -7 PERCENT, remaining characters inherit -5 PERCENT. No OEM font binary is supplied; the base face alone is not the effective rendered face.",
"weight_status": "400 is the conventional Regular-face mapping, not a verified OEM binary weight.",
"source_url": "https://www.figma.com/design/OqWllXZtM3MmGb201M98UH?node-id=10024-10334"
},
{
"role": "OEM location descriptor",
"source": "Supplied Figma creative export, node 10024:10335",
"frame": "MASTER ASSETS / Cluster & Dealership / Mercedes-Benz - Horizontal - Dark / Frame 29",
"evidence_status": "observed",
"family": "CorpoA",
"face": "Regular",
"postscript": "CorporateA-Regular",
"weight": 400,
"style": "normal",
"font_size": {
"value": 36.730079650878906,
"unit": "Figma px"
},
"line_height": {
"value": 100,
"units": "PERCENT"
},
"tracking": {
"value": 0,
"units": "PERCENT"
},
"casing": "No explicit transform recorded; source text casing only",
"decoration": "Not explicitly recorded",
"alignment": {
"horizontal": "CENTER",
"vertical": "CENTER"
},
"wrapping": "Not explicitly recorded",
"measure": {
"width": 298.0158386230469,
"height": 25.333742141723633,
"unit": "Figma px"
},
"responsive_exceptions": "No responsive behavior inferred from this node",
"font_asset": "Not supplied in the reviewed asset bundle",
"license_access": "No font file or license supplied; not licensed or available by inference",
"weight_status": "400 is the conventional Regular-face mapping, not a verified OEM binary weight.",
"source_url": "https://www.figma.com/design/OqWllXZtM3MmGb201M98UH?node-id=10024-10335"
},
{
"role": "Dealership endorsement letters",
"source": "Supplied Figma creative export, node 10007:425",
"frame": "MASTER ASSETS / Logo & Lockups / Group 2147203817",
"evidence_status": "observed",
"family": "Corporate S Pro",
"face": "Bold",
"postscript": "CorporateSPro-Bold",
"weight": 700,
"style": "normal",
"font_size": {
"value": 56.6461296081543,
"unit": "Figma px"
},
"line_height": {
"value": 1,
"units": "RAW"
},
"tracking": {
"value": -2,
"units": "PERCENT"
},
"casing": "No explicit transform recorded; source text casing only",
"decoration": "Not explicitly recorded",
"alignment": {
"horizontal": "CENTER",
"vertical": "TOP"
},
"wrapping": "WIDTH_AND_HEIGHT",
"measure": {
"width": 34.20830535888672,
"height": 38.484344482421875,
"unit": "Figma px"
},
"responsive_exceptions": "No responsive behavior inferred from this node",
"font_asset": "Not supplied in the reviewed asset bundle",
"license_access": "No font file or license supplied; not licensed or available by inference",
"weight_status": "Conventional named-face mapping; no supplied font binary verifies this weight.",
"source_url": "https://www.figma.com/design/OqWllXZtM3MmGb201M98UH?node-id=10007-425"
}
],
"font_assets": {
"headline": {
"url": "https://encoder.encodedbrands.ai/examples/group-1-automotive/assets/public-sans-black.ttf",
"family": "Public Sans",
"face": "Black",
"weight": 900,
"sha256": "2c0e4354c0f234a58434c32b464354172b0ea701b7435c3052c6824ecaf02fab"
},
"body": {
"url": "https://encoder.encodedbrands.ai/examples/group-1-automotive/assets/public-sans-regular.ttf",
"family": "Public Sans",
"face": "Regular",
"weight": 400,
"sha256": "d8a092f98db3ae7c7f01e73f8f23aaaec97f16c325765042ae5a052f4d8de546"
}
},
"font_license_note": "Supplied TTF metadata references SIL OFL 1.1 and USWDS modifications. Preserve applicable notices and confirm distribution rights; file availability does not itself establish every use right."
}
}
}
```