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claims.md
---
bcp_version: "0.4"
file_type: claims
parent: /.well-known/brand.md
last_updated: 2026-06-07
---
# Claims
All marketing claims James Jenkins is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.
## Approved at launch
```yaml
approved_at_launch:
- claim: "Hit 9 of 12 months on forecast, compared to 0 the prior year"
tier: core
proof_status: approved
owner: "[gap]"
validity_window:
valid_from: "[gap]"
valid_until: null
source_hash: "[gap]"
exact_text: false
approved_language: null
evidence: "Forsman & Bodenfors annual results, published with the tax authorities. Followed an organisational restructure that improved client ownership and earlier involvement in the process."
- claim: "Retuned the organisation at Forsman & Bodenfors to allow multiple inputs across disciplines"
tier: default
proof_status: approved
owner: "[gap]"
validity_window:
valid_from: "[gap]"
valid_until: null
source_hash: "[gap]"
exact_text: false
approved_language: null
evidence: "Restructured away from department alignment. Drove clarity, accountability, and ownership of client relationships, plus earlier involvement in the process."
- claim: "International leadership across multiple markets and cultures"
tier: default
proof_status: approved
owner: "[gap]"
validity_window:
valid_from: "[gap]"
valid_until: null
source_hash: "[gap]"
exact_text: false
approved_language: null
evidence: "CV record of living and working across multiple markets and cultures."
```
## Requires caveat
```yaml
requires_caveat: []
```
## Forbidden
```yaml
forbidden:
- claim: "Any unverifiable or hypothetical result"
tier: core
proof_status: forbidden
owner: "[gap]"
validity_window:
valid_from: "[gap]"
valid_until: null
source_hash: "[gap]"
exact_text: false
approved_language: null
reason: "James only cites factual, real, and live work. The proof is in the pudding."
```