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visual.md
---
bcp_version: "0.4"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-06-10
---
# Visual
The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.
## Imagery
```yaml
imagery:
photographic_style: |
James wants to look friendly, warm, and professional. Someone you would like to have a beer with, but who is clearly mature and wants to talk about meaningful topics. Approachable, not corporate stiff and not casual.
forbidden_treatments:
- gap
```