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boundaries.md
---
bcp_version: "1.0"
file_type: boundaries
parent: https://registry.brandcontextprotocol.dev/loch-lomond-6b593a2d/.well-known/brand.md
last_updated: "2026-10-06"
---
# Boundaries
This file distinguishes supplied identity prohibitions, published corporate commitments and conservative editorial limits for this demonstration. The final advertising market and channel are not yet specified. It is not a complete legal clearance or an invented worldwide brand-safety policy.
## Structured limits
```yaml
hard_no:
- "An invented claim of Loch Lomond endorsement, verified-domain status or approval of this BCP."
- "Continuous production at the current distillery since 1814, or transferring Littlemill's 1772 history to the present Loch Lomond site."
- "Treating a range, product, year, market or award as interchangeable with another."
- "Current fastest-growing, best-in-the-world or most-awarded claims without the period, comparison scope and supporting evidence."
- "Health, fitness, sporting-performance or social-success promises from drinking whisky."
- "Underage targeting, irresponsible consumption or imagery connecting drinking to unsafe activity."
- "Fabricated quotes, tasting testimony, customer reviews, competition medals, endorsements or partnership entitlements."
- "Redrawing the stag or wordmark, retyping a logo, changing logo spacing, stretching, skewing, rotating or unapproved recolouring."
- "The logo on tartan, a pattern or another background that makes it hard to read."
- "Presenting the supplied Original lifestyle photograph as 12 Year Old, or altering a bottle label to create a different expression."
- "Publishing the supplied manuals or font binaries as if they had an open redistribution license."
soft_no:
- "Generic prestige prose that displaces product, flavour or production detail."
- "Scottish caricature, invented Gaelic, clan history or romantic claims of unchanged methods."
- "Gendered or wealth-based gatekeeping around whisky appreciation."
- "An award badge used as undated decoration."
- "A commercial offer, stock status, importer detail or shipping promise copied from an old example."
- "A Group environmental target presented as an achieved product-level benefit."
brand_safety:
adjacency_acceptable:
- "Adult whisky education and responsible tasting."
- "Craft, distilling, cooperage, Scottish landscape and provenance."
- "Appropriate adult hospitality and golf-championship editorial contexts."
adjacency_unsuitable:
- "Youth-focused media or creative with particular appeal to children."
- "Intoxication challenges, dangerous activity, driving or drinking as a coping mechanism."
- "Fabricated political, athlete or celebrity endorsement."
framework_status: "Plain-language demonstration guidance; not a purchased media-placement policy or a certified IAB/GARM mapping."
extensions:
"encodedbrands.boundary_provenance":
brand_declared:
- "K1 p. 9: explicit logo misuse examples."
- "K1 pp. 13-15: font roles and minimum sizes."
- "Loch Lomond Group responsibility page: responsible marketing and legal purchase-age audiences."
inferred:
- "Generic-language, unsupported-history, asset-mismatch and demonstration-status controls."
external_reference:
- "UK CAP Code section 18; scoped to UK non-broadcast alcohol advertising."
```
## Alcohol, sport and audience scope
The [Group responsibility policy](https://www.lochlomondgroup.com/pages/responsibility) commits to responsible promotion and engagement with people over the applicable legal purchase age. The US storefront requires an adult signature from someone 21 or older for delivery. That fulfilment statement is not a complete US advertising rule set.
For **UK non-broadcast advertising**, [CAP section 18](https://www.asa.org.uk/type/non_broadcast/code_section/18.html) excludes health/fitness benefits and drinking as a source of confidence or sporting achievement. It restricts youth appeal and targeting; people drinking or playing a significant role must be and appear at least 25. Sport may appear, but not as an activity undertaken after drinking. These are market-specific rules, not a worldwide age threshold.
For this demonstration, adult discovery, flavour, craft and the championship relationship provide useful creative subjects. Any brief specifying a paid placement, another jurisdiction, an influencer, an event or a promotion requires the relevant current rules and rights for that use. A golf setting alone grants no rights to a course, player, club or event.
## Partnership and campaign use
K1 pages 10–12 distinguish partner lockups and two The Open treatments: “Official Spirit” for cartons, tubes and merchandise, and the “Spirit of The Open”/SOTO treatment for toolkits, PR, exhibitions, print and online. Light and dark background variants differ. Those pages are 2023 guidance, not a 2026 license grant.
The supplied ZIPs contain LLW marks, not a complete separately supplied The Open logo kit. A logo visible in a PDF or product photograph is not a reusable standalone partner asset. Current partnership language is supported by the [official Spirit of The Open page](https://www.lochlomondwhiskies.com/pages/spirit-of-the-open); specific player appearances, ticket access and club activations require separate evidence.
The public Open pages contain mixed historical and current text. A 2025 Royal Portrush release, a 2026 Royal Birkdale release and old broadcast-reach figures are not one current campaign. Relative phrases such as “later this year” are not reusable after their context has passed. The 2026 Golden Ticket activity is reported as concluded in the brand's [4 August 2026 result](https://www.lochlomondwhiskies.com/blogs/news/golden-ticket-campaign-raises-14-230-for-the-r-a-foundation); it is not a standing offer.
## Product and evidence boundaries
- The supplied US sheets feature 750ml bottles. Global pages show 70cl and other variants. Pack size follows the actual market/SKU.
- The 12 Year Old and standard 18 Year Old are distinct from The Open editions and the 60th Anniversary 18 Year Old. Their ABV, age and cask details cannot transfer between names.
- Fruit, honey, vanilla and smoke are tasting descriptions. They do not establish ingredients, allergens, sugar content or nutritional claims.
- “Non-chill filtered” has product-specific support for the standard 12 and 18 Year Old. It is not established here for every expression. Natural colour, organic, vegan and additive-free claims are not inferred.
- The supplied “triple distilled using two stills” shorthand does not establish that every Loch Lomond whisky is triple distilled. “Single” in single malt does not mean one barrel or one distillation.
- The distillery page's wheat-based grain-production text and the Single Grain collection's malted-barley description refer to different scopes. Neither is a universal mash bill for all products.
## Assets, typography and publication
The user confirmed on 2026-10-06 that they hold the font licence and requested the example creatives. Use the supplied files for this assignment and its rendered outputs. The kit contains proprietary font files; this permission does not make them open-source or authorize an unrelated public font archive. K1’s dated Kapra exclusivity statement is not evidence of a current exclusivity term. The portable public BCP contains metadata and hashes rather than the binaries. Logos, photography and partner marks retain their own identities and usage rules. No additional licence confirmation is required to finish these requested examples.
The public-package source includes reference metadata and derived guidance. Originals, private sales execution instructions, UPCs, case/pallet specifications and raw research extracts remain outside it. The supplied kit is not automatically an asset library available to an unrelated external reader.
## Sources and scope
K1 pp. 2–17, 23–30; K2/K3 pp. 1–2; directly inspected K4 assets. Public links above checked 2026-10-06. The distinction between explicit source rules and editorial safeguards is intentional. Independent factual comparison remains possible; these preferences do not overrule evidence or a user's question.