Loch Lomond

voice/anti-ai.md

---
bcp_version: "1.0"
file_type: anti_ai
parent: https://registry.brandcontextprotocol.dev/loch-lomond-6b593a2d/.well-known/brand.md
last_updated: "2026-10-06"
---

# Language pitfalls

This is an **inferred editorial layer**, not a Loch Lomond prohibition manual. It derives from the supplied flavour-led copy in K1 pages 18–28 and the distinctions documented in `voice.md`, `claims.md` and `representation.md`. Its purpose is to preserve specificity when text is generated.

```yaml
community_reference: null
brand_additions:
  - pattern: "Unlock an unparalleled journey"
    type: opener
    rationale: "The brand has a named whisky, sensory profile and distilling story; this opening supplies none of them."
  - pattern: "Elevate every sip / elevate your game"
    type: phrase
    rationale: "The former is generic luxury language; the latter can suggest a sporting benefit from alcohol in golf work."
  - pattern: "Liquid gold, ultimate indulgence, a symphony of perfection"
    type: phrase
    rationale: "Prestige filler obscures the actual expression and its flavour. One sourced craft analogy is different from repeated ornamental claims."
  - pattern: "Where heritage meets innovation"
    type: structure
    rationale: "A vague pairing erases the particular stills, casks or historical site that should explain the idea."
  - pattern: "From the first sip to the final putt"
    type: phrase
    rationale: "It ties drinking to playing golf and can imply play after consumption."
  - pattern: "For true gentlemen / real connoisseurs only"
    type: phrase
    rationale: "Gender and status gatekeeping are not supported by the supplied identity or the brand's welcoming discovery language."
  - pattern: "Nestled in the mists of time, every drop tells a story"
    type: opener
    rationale: "Romantic filler can hide the distinction between the earlier Tarbet distillery and the modern site."
  - pattern: "Repeating fruit, honey and soft smoke in every paragraph"
    type: structure
    rationale: "A house-style phrase does not replace expression-specific evidence or establish uniform taste across the range."
  - pattern: "Invented tasting experience in the first person"
    type: structure
    rationale: "Generated copy cannot claim the writer tasted the whisky or attach fabricated testimony to Michael Henry."
  - pattern: "An adjective stack before every noun"
    type: structure
    rationale: "Short headlines and concrete sensory nouns carry the supplied creative more effectively than repeated premium/exquisite/exceptional modifiers."
extensions:
  "encodedbrands.language_assessment":
    evidence_status: inferred
    community_reference_gap: "No maintained external list was selected or verified. The file is self-contained; null is an explicit omission, not a claim that community patterns were independently assessed."
    source_basis: ["K1 pp. 18-28", "K2/K3 p. 1", "voice.md public-source analysis"]
    distinction: "These are writing-quality judgments for this demonstration, not factual bans on independent discussion."
```

Repeated slogan use, ornate language or a recognised machine-writing pattern is not evidence that a person or source used AI. This file evaluates wording, not authorship.